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addresses the principal obstacles

Russian translation: устраняет принципиальные препятствия, стоящие сейчас на пути цифровой печати...

11:21 Sep 19, 2012
English to Russian translations [PRO]
Marketing - Marketing / Market Research / нанография
English term or phrase: addresses the principal obstacles
The Nanographic Printing™ Process

Executive summary

On May 2, 2012, Benny Landa – inventor of the Indigo Digital Press – brought news of a breakthrough that may greatly advance print technology and its related economics.
In fact the blogosphere already has articles suggesting that this could be the biggest change in printing since Gutenberg invented the printing press.
Nanographic Printing™ technology differs from other printing technologies because it uses NanoInk – a proprietary water-based ink with nano-pigment particles that measure tens of nanometers in size.
Unlike lithography, Nanographic Printing™ technology harnesses the advantages of digital printing, including shorter turnaround times, reduced waste, the ability to print runs as short as one copy, as well as variable data printing.
At the same time it also offers offset qualities.
Whereas inkjet printing jets transfer the image directly onto the substrate, Nanography first ejects the NanoInk™ dispersions onto a unique heated blanket, and only then is the ink transferred from the blanket to the substrate in the form of an ultra-thin film.
This white paper explains how Nanography™, the Nanographic Printing process, achieves the combined versatility and short-run economics of digital printing and the qualities and productivity of offset printing.

Conclusion

The Nanographic Printing™ process is a new technology and opens up a new category of printing.
It uniquely combines water-based NanoInk™ and a specially designed transfer blanket with the capabilities of digital printing.
With the productivity, substrate range, and print qualities offset and a break-even point of around 5000 sheets, Nanography™ is the first digital printing process that can compete in the mainstream market.
As printing shifts from offset to digital, printers will not be able to sustain growth into the future with only offset.
Nanography addresses the principal obstacles faced by digital technology today, including speed, quality and cost and can fundamentally change the print industry.

Перевод "устраняет принципиальные недостатки/основные проблемы" мне не очень нравится, поскольку тогда о "speed, quality and cost" придется сказать так: "ограниченные (невысокие) скорость и качество печати и высокая себестоимость цифрового отпечатка". Но это не совсем так, поскольку при цифровой печати скорость и качество печати сейчас высокие. Поэтому это будет несправедливо по отношению к цифровой технологии печати.
Oleg Shirokov
Local time: 13:18
Russian translation:устраняет принципиальные препятствия, стоящие сейчас на пути цифровой печати...
Explanation:
то есть цифровая печать уперлась в определенные ограничения/пределы, а нанотехнология их снимает
Selected response from:

Igor Savenkov
Russian Federation
Local time: 13:18
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1устраняет принципиальные препятствия, стоящие сейчас на пути цифровой печати...
Igor Savenkov
4решает основные задачи, стоящие на пути развития цифровых печатных технологий ...
Irina Zayonchkovskaya
3уделяет внимание наиболее типичным затруднениям/проблемам
Andrew Vdovin


  

Answers


6 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
устраняет принципиальные препятствия, стоящие сейчас на пути цифровой печати...


Explanation:
то есть цифровая печать уперлась в определенные ограничения/пределы, а нанотехнология их снимает

Igor Savenkov
Russian Federation
Local time: 13:18
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 259
1 corroborated select project
in this pair and field What is ProZ.com Project History(SM)?

Peer comments on this answer (and responses from the answerer)
agree  Vadim Ivankov & Anna Ivankova: только не "принципиальные", а хотя бы "основные/главные"...
2 hrs
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
решает основные задачи, стоящие на пути развития цифровых печатных технологий ...


Explanation:
***

Irina Zayonchkovskaya
Russian Federation
Local time: 13:18
Specializes in field
Native speaker of: Russian
PRO pts in category: 4
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16 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
уделяет внимание наиболее типичным затруднениям/проблемам


Explanation:
My one.

Andrew Vdovin
Local time: 17:18
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 62
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