sleeves into the trenches

Russian translation: принимать самое активное участие

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:sleeves into the trenches
Russian translation:принимать самое активное участие
Entered by: sezon

12:31 Oct 9, 2012
English to Russian translations [PRO]
Marketing / Market Research / Marketing
English term or phrase: sleeves into the trenches
Что означает словосочетание "sleeves into the trenches"?

Контекст:

Innovation leaders need to better collaborate across marketing and sales functions within their organizations and with retailers to not just hand off innovations, but get roll up their sleeves into the trenches of retail execution and category growth. How can this innovation drive incremental trips to the store? How can this build baskets for the retailers? What SKUs will be deleted to make room? What is the optimal shelf-spacing, assortment and merchandising?
sezon
принимать самое активное участие
Explanation:
...но и принимать самое активное и непосредственное участие в...
Selected response from:

Andrew Vdovin
Local time: 08:35
Grading comment
Большое спасибо, Андрей!
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1принимать самое активное участие
Andrew Vdovin
4не только говорить об инновациях, но активно внедрять их,
Andrei Yefimov
4постигать тонкости мастерства (розничных продаж)
Natalia Dodonova (X)


Discussion entries: 3





  

Answers


17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
не только говорить об инновациях, но активно внедрять их,


Explanation:
например в области retail execution и category growth

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Note added at 19 mins (2012-10-09 12:50:53 GMT)
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Поправка: не только говорить об инновациях, но И активно внедрять их

Andrei Yefimov
Ukraine
Local time: 04:35
Specializes in field
Native speaker of: Native in UkrainianUkrainian, Native in RussianRussian
PRO pts in category: 74
Login to enter a peer comment (or grade)

1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5
постигать тонкости мастерства (розничных продаж)


Explanation:
..

Natalia Dodonova (X)
Local time: 09:35
Specializes in field
Native speaker of: Native in RussianRussian
PRO pts in category: 4
Login to enter a peer comment (or grade)

12 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
принимать самое активное участие


Explanation:
...но и принимать самое активное и непосредственное участие в...

Andrew Vdovin
Local time: 08:35
Works in field
Native speaker of: Native in RussianRussian
PRO pts in category: 62
Grading comment
Большое спасибо, Андрей!

Peer comments on this answer (and responses from the answerer)
agree  Maria Popova
1 day 7 hrs
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