Move to nurture

French translation: marketing fondé sur le relationnel

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Move to nurture
French translation:marketing fondé sur le relationnel
Entered by: Valérie Catanzaro

20:44 Jan 11, 2014
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: Move to nurture
"What are the TOP TWO (2) pressures driving your consideration of or approach to content marketing and management?
Move to nurture-based marketing / marketing automation is increasing the demand for relevant content to support campaigns"

Merci !
Valérie Catanzaro
France
Local time: 01:45
marketing fondé sur le relationnel
Explanation:
"nurture marketing" est le marketing relationnel.
Cf :http://fr.wikipedia.org/wiki/Marketing_relationnel
Selected response from:

chantal Baranski
United States
Local time: 19:45
Grading comment
Merci !
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +4marketing fondé sur le relationnel
chantal Baranski
4(Adoptez le/passez au) marketing qui cible les prospects
VIELLES Ophélie
3marketing relationnel automatisé
Line SUREL (X)


Discussion entries: 4





  

Answers


28 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +4
nurture-based marketing
marketing fondé sur le relationnel


Explanation:
"nurture marketing" est le marketing relationnel.
Cf :http://fr.wikipedia.org/wiki/Marketing_relationnel

chantal Baranski
United States
Local time: 19:45
Native speaker of: Native in FrenchFrench
PRO pts in category: 8
Grading comment
Merci !

Peer comments on this answer (and responses from the answerer)
agree  ormiston: oui ce n est pas à l'impératif. Mais la phrase précédente ne colle pas bien
35 mins
  -> merci !

agree  GILLES MEUNIER
6 hrs
  -> Merci, Gilou ! Bonne année à vous

agree  Victoria Britten
13 hrs
  -> Merci, Victoria !

agree  Carole Salas
14 hrs
  -> Merci, Carole !
Login to enter a peer comment (or grade)

41 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
move to nurture
(Adoptez le/passez au) marketing qui cible les prospects


Explanation:
Plus précisément un marketing basé sur la gestion automatique des prospects (ou potentiels clients) (un marketing automatisé par le biais de lettres d'information, de "mails en masse", et autres moyens de communication générés automatiquement)

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Note added at 45 mins (2014-01-11 21:29:56 GMT)
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http://www.1min30.com/nos-competences/marketing-automation
Par ex, ce lien est un exemple pratique d'une entreprise qui offre des services de "nurturing", permettant d'entretenir les relations avec le client. La solution de Chantal me semble également valable.


    Reference: http://www.definitions-marketing.com/Definition-Lead-nurturi...
    Reference: http://fr.slideshare.net/proresourcejudy/what-is-nurture-mar...
VIELLES Ophélie
France
Local time: 01:45
Native speaker of: Native in FrenchFrench
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1 day 15 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
move to nurture
marketing relationnel automatisé


Explanation:
Un avis

Line SUREL (X)
Martinique
Local time: 19:45
Specializes in field
Native speaker of: French
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