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leur attribution

English translation: (brand) awareness/recognition / awareness of the/their brand

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
French term or phrase: leur attribution
English translation:(brand) awareness/recognition / awareness of the/their brand
Entered by: Clare Hogg

21:43 Jun 15, 2014
French to English translations [PRO]
Marketing - Retail
French term or phrase: leur attribution
The context is a luxury department store. Partenaires = its suppliers. The text is about how suppliers can pay the department store in order to enjoy different levels of marketing benefits which increase their exposure to customers.

Not sure if I'm missing something as I don't understand this use of "attribution":

"La communication publicitaire des marques Partenaires est mise en avant au coeur du dispositif XXXX pour amplifier la visibilité des Partenaires et leur attribution"

Thanks for any help you can give on a Sunday!

Best,

Clare
Clare Hogg
Spain
Local time: 01:15
recognition/awareness of them
Explanation:
See definition of ''attribution" in the reference section.

See also:

http://forum.wordreference.com/showthread.php?t=1478357




Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.[1]

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions.[2] Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.

http://en.wikipedia.org/wiki/Brand_awareness
Selected response from:

Claire Nolan
Local time: 19:15
Grading comment
Perfect! Thanks!
4 KudoZ points were awarded for this answer



Summary of answers provided
2 +2recognition/awareness of them
Claire Nolan
Summary of reference entries provided
Définition
Claire Nolan

  

Answers


23 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +2
recognition/awareness of them


Explanation:
See definition of ''attribution" in the reference section.

See also:

http://forum.wordreference.com/showthread.php?t=1478357




Brand awareness is the extent to which a brand is recognized by potential customers, and is correctly associated with a particular product. Expressed usually as a percentage of the target market, brand awareness is the primary goal of advertising in the early months or years of a product's introduction.[1]

Brand awareness is related to the functions of brand identities in consumers’ memory and can be reflected by how well the consumers can identify the brand under various conditions.[2] Brand awareness includes brand recognition and brand recall performance. Brand recognition refers to the ability of the consumers to correctly differentiate the brand they previously have been exposed to.

http://en.wikipedia.org/wiki/Brand_awareness


Claire Nolan
Local time: 19:15
Native speaker of: English
PRO pts in category: 8
Grading comment
Perfect! Thanks!

Peer comments on this answer (and responses from the answerer)
agree  philgoddard
37 mins
  -> Thanks.
agree  B D Finch: Though I'd probably reword it as "awareness of their brand".
10 hrs
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Reference comments


15 mins peer agreement (net): +1
Reference: Définition

Reference information:
Définition Attribution publicitaire

L’attribution est le phénomène par lequel des individus exposés à une campagne et qui déclarent reconnaître le message qui leur est montré ou décrit sont capables de citer sans erreur l’annonceur correspondant au message.

Cette mesure se fait par le taux d’attribution.

http://www.definitions-marketing.com/Definition-Attribution-...

Claire Nolan
Native speaker of: English
PRO pts in category: 8

Peer comments on this reference comment (and responses from the reference poster)
agree  mchd
5 hrs
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