Cross device
Russian translation: доступ с различных устройств
| 10:46 Mar 22, 2017 |
| English to Russian translations [PRO] Marketing - Marketing / Market Research | |||||||
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|  Selected response from: Olga Zagorodniaia Croatia Local time: 18:20 | ||||||
Grading comment
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| Summary of answers provided | ||||
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| 4 | доступ с различных устройств |
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| 4 | аппаратная независимость |
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| 3 | отслеживание клиента на различных устройствах |
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Answers
30 mins confidence: 
| cross device отслеживание клиента на различных устройствах Explanation: https://prograbli.ru/techno_experience/How_to_track_customer... |
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8 hrs confidence:
| cross device доступ с различных устройств Explanation: Или поддержка/совместимость/взаимодействие с различными устройствами. Также можно использовать наиболее близкий по смыслу и уже устоявшийся вариант "кроссплатформенность". Мне также встречалость слово "кроссустройственность", но пока это редкий случай. В основном используется непереведенный термин, например, cross-device маркетинг. |
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37 mins confidence:
| cross device аппаратная независимость Explanation: или "независимость от устройств", если дословно. Речь об устройствах, с помощью которых делаются онлайн-покупки. История: http://www.proz.com/kudoz/english_to_russian/it_information_... Пример: Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize cross-channel campaigns. This is important because nearly half of all online shopping activities begin on one device only to finish it on another. Most online sales begin on mobile devices with 75% of customers using their phones or tablets to research products. However, mobile sales only make up 30% of all digital sales. If you can't capture that data, you'll miss a huge opportunity to target customers. Marketers strive for a holistic, single view of their customers. Cross-device identification is no longer hypothetical. It is not only possible to identify shoppers when they're at home, work or on mobile devices, but you can also serve up messages that are personalized, targeted and consistent no matter where they are. https://www.listrak.com/digital-marketing-automation/multich... -------------------------------------------------- Note added at 1 дн2 час (2017-03-23 12:53:33 GMT) -------------------------------------------------- Другой вариант - независимость от устройств пользователя. ИМХО он более лаконичнен и отражает сущность явления с помощью известных терминов. |
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