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messaging house

French translation: Stratégie de communication

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:messaging house
French translation:Stratégie de communication
Entered by: Solen Fillatre

12:33 Sep 21, 2017
English to French translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: messaging house
From what I understand, 'messaging house' is a template, or a method, in the shape of house with various components/floors, used to deliver a message, properly. I do not think it is a brand. No idea how to translate this idea into a non-awkward French expression though.

KOKI HOLDINGS MESSAGING HOUSE:
NEW CORPORATE MESSAGE
Key points:
Partnering with XXX for pursue a more aggressive growth stage
Reliability from 70 years of history since establishment of XXX
Solen Fillatre
France
Local time: 18:07
Stratégie de communication
Explanation:
Je ne sais pas s'il existe de terme marketing exact pour cette représentation. Mais puisqu'il s'agit de représenter la stratégie de communication...
Selected response from:

Jean-Yves Préault
France
Local time: 18:07
Grading comment
Tout simplement, merci.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1centre de messages
Alain Marsol
3Stratégie de communication
Jean-Yves Préault


  

Answers


5 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
centre de messages


Explanation:
Ou encore centre de messagerie

Telle que je comprends l'expression dans ce contexte.

Alain Marsol
Local time: 18:07
Specializes in field
Native speaker of: French
PRO pts in category: 136

Peer comments on this answer (and responses from the answerer)
agree  GILLES MEUNIER: centre de messagerie
1 min
  -> Merci Gilou :)
agree  Benoit Esmein
10 mins
  -> Merci Benoit :)
disagree  Jean-Yves Préault: Je pense que le contexte indique qu'il s'agit d'un concept marketing par lequel on représente une stratégie de communication sous forme de maison.
28 mins
  -> Admettons que vous ayez raison, comment le traduisez-vous ?
Login to enter a peer comment (or grade)

51 mins   confidence: Answerer confidence 3/5Answerer confidence 3/5
Stratégie de communication


Explanation:
Je ne sais pas s'il existe de terme marketing exact pour cette représentation. Mais puisqu'il s'agit de représenter la stratégie de communication...


    Reference: http://www.smartinsights.com/online-brand-strategy/brand-pos...
Jean-Yves Préault
France
Local time: 18:07
Specializes in field
Native speaker of: French
PRO pts in category: 4
Grading comment
Tout simplement, merci.
Login to enter a peer comment (or grade)



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