English translation: starting point, starting position
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12:51 Feb 3, 2009
English to English translations [PRO] Marketing - Economics
English term or phrase:place to start from
we learned that today’s customers are generally negative about the insurance category, with less than 15 percent of customers believing that the industry does the basics well. That is a difficult place to start from.
this negative attitude makes it difficult to become successful again
Explanation: in view of the fact that people have this negative attitude, it is difficult to turn people's beliefs around so that this look more positive, so the bad starting point is the negative attitude
EdithK Switzerland Local time: 12:40 Works in field Native speaker of: German, English PRO pts in category: 4