贴片

English translation: through commercial advertising

01:57 Apr 24, 2005
Chinese to English translations [PRO]
Bus/Financial - Telecom(munications)
Chinese term or phrase: 贴片
Part of a document on radio markets
广播节目制作商与广播电台之间的交易方式有贴片、现金交易、交换、节目外包这四种形式
Nigel Jones
China
Local time: 21:31
English translation:through commercial advertising
Explanation:
I found these articles that kind of points to this interpretation IMHO. See if you agree...

http://media.people.com.cn/GB/40699/3314139.html

  节目源受资金限制

  山东人民广播电台农村广播总监张新刚介绍,山东农村广播的节目源一是来源于自办节目,二是通过购买获取。但由于广播节目的卖方市场尚未成熟,交易市场没能形成,目前山东农村广播只能从黑龙江、北京、上海、天津电台以及北京有限的几家民营节目公司购买。“在购买的节目中,一部分是付费获得,一部分则是通过带贴片广告交换获取。一集长度为25分钟的节目平均需要30~50元。受频率资金限制,我们当前更容易接受贴片广告的形式。但贴片的广播不如购买的节目内容新。”

  广告使农节目“成行不成市”

  与其它产品广告不同,农产品广告的地域性要求非常高。以种子为例,仅仅在一个县的范围内,应用的效果也不尽相同:可能在这块地用的效果好,达到了高产,但在那块地却没反应,甚至是欠收;农药、化肥更是地域性很强。因此各地对农节目中,农资类产品的广告非常少。
  此外,由于前些年农民经常被假种子、化肥、农药等欺骗,因此许多农民不再信任广告,而相信眼见为实。必须看到成功的示范后,农民才会决定购买。“农民追求的是稳妥。
  一方面厂家不愿投放广告,另一方面作为用户的农民又不愿相信广告,造成了对农节目“成行不成市”的现状。


98@2521780.htm" rel="nofollow" target="_blank">http://gssd.qianlong.com/25191/2005/02/22/98@2521780.htm

近期,电视上出现部分企业利用形象广告涉嫌违法发布烟草广告的情况。这些品牌包括月兔春、一品梅、娇子、美登和黄果树等。如下所示:
烟草品牌 发布媒体 详细信息
月兔春 CCTV新闻频道 5秒时段广告
一品梅 CCTV4 天气预报贴片广告
娇子 CCTV2/CCTV3 15秒时段广告
美登 CCTV1 电视剧贴片广告
黄果树 CCTV1 电视剧贴片广告

烟草广告,是由烟草生产者和经营者承担费用,通过各种媒介和形式,直接或间接地宣传烟草产品名称、商标、生产经营企业等,以提高烟草企业或商标的知名度,促进产品销售的广告。




--------------------------------------------------
Note added at 1 hr 40 mins (2005-04-24 03:38:54 GMT)
--------------------------------------------------

Sorry, the 2nd link got messed up...

98@2521780.htm" rel="nofollow" target="_blank">http://gssd.qianlong.com/25191/2005/02/22/98@2521780.htm

--------------------------------------------------
Note added at 1 hr 42 mins (2005-04-24 03:40:47 GMT)
--------------------------------------------------

once more:

gssd.qianlong.com/25191/2005/02/22/98@2521780.htm

--------------------------------------------------
Note added at 2 hrs 19 mins (2005-04-24 04:17:05 GMT)
--------------------------------------------------

or rather:

through attached commercial advertising

--------------------------------------------------
Note added at 13 hrs 4 mins (2005-04-24 15:02:04 GMT)
--------------------------------------------------

just another afterthought: \"through obligated commercial advertising\" or \"contractual commercial advertisement accompanying the main feature\"
Selected response from:

wherestip
United States
Local time: 08:31
Grading comment
Thank you
4 KudoZ points were awarded for this answer



Summary of answers provided
2through commercial advertising
wherestip


Discussion entries: 1





  

Answers


1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5
贴片
through commercial advertising


Explanation:
I found these articles that kind of points to this interpretation IMHO. See if you agree...

http://media.people.com.cn/GB/40699/3314139.html

  节目源受资金限制

  山东人民广播电台农村广播总监张新刚介绍,山东农村广播的节目源一是来源于自办节目,二是通过购买获取。但由于广播节目的卖方市场尚未成熟,交易市场没能形成,目前山东农村广播只能从黑龙江、北京、上海、天津电台以及北京有限的几家民营节目公司购买。“在购买的节目中,一部分是付费获得,一部分则是通过带贴片广告交换获取。一集长度为25分钟的节目平均需要30~50元。受频率资金限制,我们当前更容易接受贴片广告的形式。但贴片的广播不如购买的节目内容新。”

  广告使农节目“成行不成市”

  与其它产品广告不同,农产品广告的地域性要求非常高。以种子为例,仅仅在一个县的范围内,应用的效果也不尽相同:可能在这块地用的效果好,达到了高产,但在那块地却没反应,甚至是欠收;农药、化肥更是地域性很强。因此各地对农节目中,农资类产品的广告非常少。
  此外,由于前些年农民经常被假种子、化肥、农药等欺骗,因此许多农民不再信任广告,而相信眼见为实。必须看到成功的示范后,农民才会决定购买。“农民追求的是稳妥。
  一方面厂家不愿投放广告,另一方面作为用户的农民又不愿相信广告,造成了对农节目“成行不成市”的现状。


98@2521780.htm" rel="nofollow" target="_blank">http://gssd.qianlong.com/25191/2005/02/22/98@2521780.htm

近期,电视上出现部分企业利用形象广告涉嫌违法发布烟草广告的情况。这些品牌包括月兔春、一品梅、娇子、美登和黄果树等。如下所示:
烟草品牌 发布媒体 详细信息
月兔春 CCTV新闻频道 5秒时段广告
一品梅 CCTV4 天气预报贴片广告
娇子 CCTV2/CCTV3 15秒时段广告
美登 CCTV1 电视剧贴片广告
黄果树 CCTV1 电视剧贴片广告

烟草广告,是由烟草生产者和经营者承担费用,通过各种媒介和形式,直接或间接地宣传烟草产品名称、商标、生产经营企业等,以提高烟草企业或商标的知名度,促进产品销售的广告。




--------------------------------------------------
Note added at 1 hr 40 mins (2005-04-24 03:38:54 GMT)
--------------------------------------------------

Sorry, the 2nd link got messed up...

98@2521780.htm" rel="nofollow" target="_blank">http://gssd.qianlong.com/25191/2005/02/22/98@2521780.htm

--------------------------------------------------
Note added at 1 hr 42 mins (2005-04-24 03:40:47 GMT)
--------------------------------------------------

once more:

gssd.qianlong.com/25191/2005/02/22/98@2521780.htm

--------------------------------------------------
Note added at 2 hrs 19 mins (2005-04-24 04:17:05 GMT)
--------------------------------------------------

or rather:

through attached commercial advertising

--------------------------------------------------
Note added at 13 hrs 4 mins (2005-04-24 15:02:04 GMT)
--------------------------------------------------

just another afterthought: \"through obligated commercial advertising\" or \"contractual commercial advertisement accompanying the main feature\"

wherestip
United States
Local time: 08:31
Native speaker of: Native in EnglishEnglish, Native in ChineseChinese
PRO pts in category: 20
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