planiranje troškovnika BTL aktivnosti

English translation: planning of BTL activity/activities costs

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
Croatian term or phrase:planiranje troškovnika BTL aktivnosti
English translation:planning of BTL activity/activities costs
Entered by: V&M Stanković

07:19 Apr 1, 2005
Croatian to English translations [PRO]
Bus/Financial - Business/Commerce (general)
Croatian term or phrase: planiranje troškovnika BTL aktivnosti
navedeno kao jedna od aktivnosti u životopisu
anna
planning of BTL activity/activities costs
Explanation:
"Below the line BTL", u prevodu "ispod crte", je termin koji je u upotrebi od sredine prošlog veka. Pedesetih godina je rukovodilac firme Procter&Gamble, definišući budžet za marketing za narednu godinu, sastavio spisak svih klasičnih reklamnih aktivnosti, uključujući oglase, produkciju itd. Kada je podvukao crtu, shvatio je da u rashode nije uračunao podelu letaka, organizaciju proslave rođendana firme i čitav niz drugih aktivnosti koje su, u osnovi, imale marketinški karakter. Sve ono što je ostalo "ispod crte" svedeno je na zajednički imenilac, odnosno BTL budžet.
(http://www.emagazin.co.yu/clanak.asp?id=221)

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Note added at 16 hrs 34 mins (2005-04-01 23:54:20 GMT)
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ili: planning of BTL activities budget
ili samo: planning of BTL budget
Selected response from:

V&M Stanković
Serbia
Local time: 20:05
Grading comment
thnx
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1planning of BTL activity/activities costs
V&M Stanković


  

Answers


2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
planiranje troškovnika BTL aktivnosti
planning of BTL activity/activities costs


Explanation:
"Below the line BTL", u prevodu "ispod crte", je termin koji je u upotrebi od sredine prošlog veka. Pedesetih godina je rukovodilac firme Procter&Gamble, definišući budžet za marketing za narednu godinu, sastavio spisak svih klasičnih reklamnih aktivnosti, uključujući oglase, produkciju itd. Kada je podvukao crtu, shvatio je da u rashode nije uračunao podelu letaka, organizaciju proslave rođendana firme i čitav niz drugih aktivnosti koje su, u osnovi, imale marketinški karakter. Sve ono što je ostalo "ispod crte" svedeno je na zajednički imenilac, odnosno BTL budžet.
(http://www.emagazin.co.yu/clanak.asp?id=221)

--------------------------------------------------
Note added at 16 hrs 34 mins (2005-04-01 23:54:20 GMT)
--------------------------------------------------

ili: planning of BTL activities budget
ili samo: planning of BTL budget

V&M Stanković
Serbia
Local time: 20:05
Works in field
Native speaker of: Native in SerbianSerbian, Native in Serbo-CroatSerbo-Croat
PRO pts in category: 20
Grading comment
thnx

Peer comments on this answer (and responses from the answerer)
agree  John Farebrother: tako je
2 days 26 mins
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