GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW) | ||||||
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12:08 Sep 23, 2011 |
Croatian to English translations [PRO] Bus/Financial - Economics | |||||||
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| Selected response from: Vesna Maširević Serbia Local time: 17:35 | ||||||
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Summary of answers provided | ||||
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5 +4 | capturing value |
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capturing value Explanation: http://michaelcloke.com/creating-and-capturing-customer-valu... The aim of marketing is to create value for customers and to capture value from customers in return http://en.wikipedia.org/wiki/Value_capture broad meaning of capturing the value is the way by which a business retains value it has created in a prior step for its customers. http://www.google.com/url?sa=t&source=web&cd=8&ved=0CFcQFjAH... CREATING VALUE and CAPTURING VALUE Trying to capture more value without creating more value will make many customers go to competitors. |
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