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TRP tryk

English translation: Target Rating Points level


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09:56 Feb 23, 2009
Danish to English translations [PRO]
Marketing - Advertising / Public Relations
Danish term or phrase: TRP tryk
Regarding TV advertising campaigns, where the "trp tryk" totals include 370, 450, etc.

I have found "trp rate" online, but it seems to only be used in India and seems to be an expression of the percentage of viewers that see an ad (and therefore could never be above 100).
Michael Burgess
Local time: 19:34
English translation:Target Rating Points level
Explanation: Rating Poin...
Selected response from:

Diarmuid Kennan
Local time: 18:34
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4 KudoZ points were awarded for this answer


Summary of answers provided
2 +1Target Rating Points level
Diarmuid Kennan



8 mins   confidence: Answerer confidence 2/5Answerer confidence 2/5 peer agreement (net): +1
Target Rating Points level

Explanation: Rating Poin...

Diarmuid Kennan
Local time: 18:34
Native speaker of: Native in EnglishEnglish
PRO pts in category: 20
Grading comment

Peer comments on this answer (and responses from the answerer)
agree  Mette Melchior
32 mins
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