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Dutch to English translations [PRO] Marketing - Marketing / Market Research
Dutch term or phrase:fileren
Explanation of MR tools:
Je dringt met X zeer snel tot de kern door waardoor je de hele communicatiemix in de breedte kunt testen, iets wat ons inziens, m.n. bij communicatie, te weinig gebeurt omdat het onderzoeksgeld meestal besteed wordt om de tv-commercial te fileren, voor heel veel geld, waardoor er weinig overblijft om de communicatiemix in de breedte te evalueren.
Explanation: [...] since most of the research budget is spent on thorough analysis of the television commercial, which does not leave much for....
Now, because the end of the quote also mentions 'evaluating', I believe 'fileren' means a thorough analysis, as in an thorough evaluation of the commercial with target groups using market research methods.
Dennis Seine United States Local time: 08:51 Specializes in field Native speaker of: Dutch