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Dutch to English translations [PRO] Marketing - Marketing / Market Research / market research
Dutch term or phrase:meekijker
This has to do with research. The respondents have been given a DVD to watch at home to give their opinion about certain TV programmes. The "meekijker" is the person at home who is not a respondent, but also watches the DVD as he/she is around anyway.
Hi Phil, as explained above, it is in the context of market research into television programmes, whereby the respondents get a DVD and have to watch these programmes at home, rate them and come in to the market research company to share their views. At home there are other people, who are not respondents, but they do watch along with the respondent and may have voiced an opinion, but are not part of the market research panel. They are called "meekijkers". Hope this helps.