emotionele dragers

English translation: emotional supports

14:37 Jun 27, 2004

Dutch to English translations [PRO]
Marketing - Marketing / Market Research

Dutch term or phrase: emotionele dragers

"Een bedrijf kan op basis van een emotionele binding klanten behouden en binnenhalen, wanneer aan de functionele eisen grotendeels is voldaan en de *emotionele dragers* aan de medewerkers is meegegeven."
The text consists of about 4,000 words of marketing-speak; translating it is like trying to collect mist in a basket, so watch this space!

Christopher Smith (X) KudoZ activity Questions: 132 (2 open) (4 without valid answers) (2 closed without grading) Answers: 249 United Kingdom
Local time: 13:21

English translation:emotional supports

Explanation:
meaning they give employees the additional 'whatever' they need to snag and hold onto customers. don't know your text but suppose that sticking with 'emotional' is necessary.

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Note added at 7 mins (2004-06-27 14:44:31 GMT)
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support in the sense of back-up stuff

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Note added at 23 mins (2004-06-27 15:00:11 GMT)
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well, the opposite of \'emotional\' customers would be \'thinking\' customers and clearly they are not after that group.

Selected response from:

writeaway

Grading comment

Thanks, everyone! The source text gradually improved after that sentence, whereas the quality usually deteriorates towards the end of a document, so perhaps they wrote backwards!
4 KudoZ points were awarded for this answer

Summary of answers provided

3 +5

emotional supports

writeaway

emotional media

Kate Hudson (X)

Discussion entries: 1

Answers

6 mins confidence:

peer agreement (net): +5

emotional supports

writeaway
Specializes in field
Native speaker of:

English
PRO pts in category: 24

Grading comment

Thanks, everyone! The source text gradually improved after that sentence, whereas the quality usually deteriorates towards the end of a document, so perhaps they wrote backwards!

31 mins confidence:

emotional media

Explanation:
Could they perhaps mean by emotionale dragers something as simple as advertising materials, brochures and such like? If so then you could translate this as emotional media.

Kate Hudson (X)
Netherlands
Local time: 14:21
Works in field
Native speaker of: English
PRO pts in category: 10

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