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00:57 Jul 1, 2020
English to Albanian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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GBK economics and finances specialistsGBK economics and finances specialists

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Summary of translations provided
Juliana Cullafiq


Translations offered

3 days 6 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +1

Definition from own experience or research:
BATNA është një akronim që duhet lënë siç është. Termi i plotë ka këto interpretime: "alternativa më e mirë për të negociuar një marrëveshje" ose "alternativa më e mirë për një marrëveshje të negociuar" (shiko burimet e dhëna).

Example sentence(s):
  • (BATNA-Best Alternative to a Negotiated Agreement – Alternativa më e mirë për një marrëveshje të negociuar) -  
  • Gjithmonë duhet të negociohet për diçka më të mirë dhe kjo është alternativa jonë më e mirë e cila mund të dalë nga një marrëveshje e negociuar , para negocimit duhet ta kemi të qartë aftësinë për t’i arritur objektivat në raport me veten dhe në raport me të tjerët dhe në raport me popullin. -  
  • Batna, ose alternativa më e mirë për të negociuar çmimin, është kursi i veprimit të ndërmarrë në qoftë se negociatat aktuale dështojnë dhe nuk është më e mundur arritja e marrëveshjes. -  
Juliana Cullafiq
Local time: 05:14
Native speaker of: Native in AlbanianAlbanian
PRO pts in category: 16

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mirela Lluka: Po, është më e përshtatshme të përdoret akronimi ashtu siç është.
1 day 9 hrs
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