behavioral targeting

For term searches and specialty glossaries, please try the new GBK glossaries
08:59 Jan 26, 2010
English to Croatian translations [PRO]
Bus/Financial - Advertising / Public Relations
Additional field(s): Internet, e-Commerce, Marketing / Market Research
English term or phrase: behavioral targeting
Definition from Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.

Example sentence(s):
  • Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. AOL Inc.
  • Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. CBS Interactive Inc.
  • Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. Search Engine Journal
Glossary-building KudoZ




This question was created by:


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
4Ciljano profiliranje
Vedran Smiljanic


  

Translations offered


99 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
Ciljano profiliranje


Definition from own experience or research:
Ciljano profiliranje je posebna tehnika koja se koristi da bi se povećala efektivnost Internet marketinških kampanja. Ciljanje prema ponašanju korisnika omogućuje upotrebu prikupljenih informacija o pojedinim osobama, npr. stranice koje su posjetili ili pretrage koje su vršili na Internetu. Koristeći ove podatke, ovim osobama se šalju točno određene reklamne poruke sa sadržajem koji će ih zanimati. Konceptualno ovaj način ciljanja jako je sličan ciljanju reklame u "offline" svijetu, kombinira kontekst i "intervenciju", obraćanje odgovarajućim grupama stanovništva.

Example sentence(s):
  • Trenutno najkontroverznija tehnika koja se koristi u online marketingu je tzv. “ciljano profiliranje” (Behavioral Targeting). Riječ je o praćenju siteova koje posjećujete te kreiranju profila u kojem se na temelju analize prikupljenih informacija procjenjuju vaši interesi, navike, proizvodi koji bi vas mogli zanimati i slično. - eBIZmags.com  
  • Naravno da je u prednosti onaj tko ponudi oglašavanje na temelju ponašanja svojih korisnika, takozvani behavioral targeting. Probajte samo zamisliti kolika je prednost oglašivača koji prodaje neki tip automobila ako zna da gdje njegovi potencijalni kupci uspoređuju njegov i automobil glavnog konkurenta. - Lider  
  • Uz takav način rada nudi i ciljano oglašavanje (na željenim stranicama) što se plaća prema principu cost-per-mille te oglašavanje u sklopu Googleova pretraživača prema ključnim riječima upisanim u polje za pretraživanje. - Poslovni dnevnik  

Explanation:
U sektoru marketinške web industrije u upotrebi je i izraz "ciljano oglašavanje"
Vedran Smiljanic
Italy
Local time: 14:40
Native speaker of: Native in CroatianCroatian, Native in ItalianItalian
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search