buzzword

For term searches and specialty glossaries, please try the new GBK glossaries
08:54 Feb 3, 2011
English to Croatian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Marketing / Market Research
English term or phrase: buzzword
Definition from The Free Online Dictionary:
n. 1. A word or phrase connected with a specialized field or group that usually sounds important or technical and is used primarily to impress laypersons: "'Sensitivity' is the buzzword in the beauty industry this fall" (ADWEEK). 2. A stylish or trendy word or phrase.

Example sentence(s):
  • Online auction emerges as new buzzword for art The Economic Times of India
  • HIT - it's the new buzzword in medicine Daily Press.com
  • Multicultural literature is the new buzzword in town and authors Jennifer Cervantes, Christina Gonzalez, and Guadalupe Garcia McCall have some great tips on how to do it right! Ingrid's Notes
Glossary-building KudoZ




This question was created by:
RominaZ
RominaZ
Argentina


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5poštapalica
Martina Pokupec (X)
5pomodna riječ
Martina Pokupec (X)
4popularna fraza
Elio Verbanac
3"glavna žvaka"
Branko Bojanin


Discussion entries: 1





  

Translations offered


3 days 23 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
"glavna žvaka"


Definition from own experience or research:
Riječ ili sintagma koja se, u određenom vremenskom periodu, najfrekventnije spominje u određenom kontekstu; ne nužno točna i istinita, ali svakako moderna tj. pseudo-moderna, snobovska, politikantska i/ili propagandna, korištena u cilju privlačenja pažnje, poticanja na što ili želje za pripadanjem kontekstu u kojem se upotrebljava.

Example sentence(s):
  • "Tito je nudio promjene, slogu, jedinstvo i novu podjelu zemlje i bogatstva. To je bila njegova glavna žvaka." - ... 
Branko Bojanin
Ireland
Local time: 01:09
Native speaker of: Native in SerbianSerbian, Native in CroatianCroatian
Login to enter a peer comment (or grade)

11 days   confidence: Answerer confidence 5/5
pomodna riječ


Definition from Dictionary of Croatian language by Anić:
Pomodna riječ je riječ ili izraz "koji je u posljednjoj trenutnoj modi, koji je neko vrijeme u modi".

Example sentence(s):
  • <i>Trening je već duže vrijeme <b>pomodna riječ</b> u poslovnim krugovima</i> - Google  
  • <i>Globalizacija nije samo krilatica, moderni slogan, <b>pomodna riječ</b>, nego označava »znak našeg vremena«.</i> - Google  
  • <i>Usput sada, <b>pomodna riječ</b>, u HR "clusterizacija" je pojam koji je pred četrdestak godina spasio Italiju i Francusku.</i> - Google  

Explanation:
Drugo značenje: poštapalica
Martina Pokupec (X)
Croatia
Local time: 02:09
Native speaker of: Croatian
PRO pts in category: 12
Login to enter a peer comment (or grade)

11 days   confidence: Answerer confidence 5/5
poštapalica


Definition from Dictionary of Croatian language by Anić:
Poštapalica je "riječ kojom se netko služi u govoru bez potrebe, tipa "ovaj", "pa" i sl."

Example sentence(s):
  • <i>"Whatever najiritantnija <b>poštapalica</b> po američkoj anketi.</i> - Google  
  • <i>10 naj hrvatskih <b>poštapalica.</b></i> - Google  
  • <i>Damon počne inzistirati da <b>poštapalica</b> Andyjeva bivšeg šefa, "Are you 'avin' a laugh?" postane <b>poštapalica</b> u seriji</i> - Wikipedija  

Explanation:
Drugo značenje: pomodna riječ
Martina Pokupec (X)
Croatia
Local time: 02:09
Native speaker of: Croatian
PRO pts in category: 12
Login to enter a peer comment (or grade)

615 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
popularna fraza


Definition from own experience or research:
'Celebrity' i 'event' popularne su fraze kod hrvatskog žutog tiska.

Example sentence(s):
  • 'Celebrity' i 'event' popularne su fraze kod hrvatskog žutog tiska. - own research 
Elio Verbanac
Croatia
Local time: 02:09
Native speaker of: Native in CroatianCroatian, Native in Serbo-CroatSerbo-Croat
Login to enter a peer comment (or grade)



Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search