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15:54 Dec 27, 2019
English to Croatian translations [PRO]
Marketing - Advertising / Public Relations
Additional field(s): Business/Commerce (general), Finance (general), Marketing / Market Research, Slang
English term or phrase: martech
Definition from
The term “martech” is a portmanteau combining the terms “marketing” and “technology.” As such, martech represents the intersection of marketing and technology in today's highly digital business world. Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.

Example sentence(s):
  • By creating a MarTech Stack (a collection and categorization of Marketing Technology products that are used) companies are able to see how integrated all of their platforms and systems are and how enhanced the customer experience can become when everything begins to communicate. ClickRain
  • Martech is a marketing enabler that should be used with caution and care. ConstructDigital
  • But not fully embracing martech because it appears complex is the equivalent of Blockbuster not embracing online video because it seemed too "niche" MartechAllience
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Summary of translations provided
4 +1marketinška tehnologija
Elio Verbanac


Translations offered

2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
marketinška tehnologija

Definition from Lider:
MarTech, inače poznat kao marketinška tehnologija, odnosi se na alate kojim brandovi unaprijeđuju planiranje, provođenje i mjerenje marketinških kampanja. MarTech alati koriste se za automatizaciju ili na neki drugi način pojednostavljenje marketinških procesa, prikupljanja i analiziranja podatka te pružanja različitih načina dosega i interakcije s ciljanom publikom.

Example sentence(s):
  • MarTech (ili marketinška tehnologija) tvrtkama pomaže u boljem ciljanju i povezivanju s odabranom publikom, čime se poboljšavaju rezultati prodaje i prihodi. -  
Elio Verbanac
Local time: 15:18
Native speaker of: Native in CroatianCroatian, Native in Serbo-CroatSerbo-Croat

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Nina Nola
2 hrs
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