click and mortar

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14:55 Jun 3, 2010
English to Croatian translations [PRO]
Marketing - Internet, e-Commerce
Additional field(s): Advertising / Public Relations, Business/Commerce (general)
English term or phrase: click and mortar
Definition from DDA Ltd.:
Click-and-mortar business refers to a company with actual facilities where customers can purchase products or services but that also has an e-commerce store where customers can make purchases online.

Example sentence(s):
  • The eHome business model takes the "brick and mortar" real estate business and transforms it into what Patrick Husting, the company's chief technology officer, calls a "click-and-mortar" operation by merging the power of the Internet with the knowledge of experienced real estate agents. Microsoft News Center
  • Some insurers are already in the process of becoming 'clicks and mortar' e-businesses with a preliminary strategy of single transaction pages at their public web sites and with private extranets designed for customers or agents.
  • Despite the growth in such click and mortar approaches to e-commerce, little research has specifically addressed this common business model. Journal of Interactive Advertising
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Summary of translations provided
5Cigla i mort poslovanje
lana kate (X)
3 +1on-line poslovanje
Maja Basara


Translations offered

60 days   confidence: Answerer confidence 5/5
Cigla i mort poslovanje

Definition from own experience or research:
Cigla i mort (eng. brick and mortar), te malo rjeđe upotrebljavan sinonim:klik i mort (eng. click and mortar) naziv je za poslovne sustave, tj. modele organizacija koje koriste i offline i online kanale prodaje.
Radi se o multikanalnom poslovanju.

Example sentence(s):
  • Neki su potrošači vrlo oprezni u poslovanju s tvrtkama koje nemaju adresu trgovine. To nas dovodi do jednog od glavnih prednosti cigle i mort poslovanja: sigurnosti kupca. - poslovni časopis 
lana kate (X)
Local time: 12:48
Native speaker of: Croatian
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61 days   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
on-line poslovanje

Definition from Merriam Webster OnLine:
brick and mortar: relating to or being a traditional business serving customers in a building as contrasted to an online business

Tako da bi prema toj definiciji click and mortar smatrala upravo tim online poslovanjem koje se kontrastira brick and mortar tipu poslovanja.

Example sentence(s):
  • Želja nam je privući što više poduzetnika i vlasnika web stranica kojima doista treba edukacija oko online poslovanja. - Webmajstori  
Maja Basara
Local time: 12:48
Native speaker of: Croatian

Votes in favor of/against selecting this as the best translation of the term asked
Yes  sandra07
35 days
  -> Hvala, Sandra.
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