agency of record

Czech translation: mediální agentura

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:agency of record
Czech translation:mediální agentura
Entered by: Jan Kolbaba

14:19 Apr 2, 2005
English to Czech translations [PRO]
Marketing - Advertising / Public Relations
English term or phrase: agency of record
Kontext:

XXX has selected YYY as its global advertising agency of record in support of the company’s strategic focus on driving sales of branded products.

Definice z webu:

What is an "agency of record"? This definition is a little less precise and is often associated more with bragging rights than legal rights.

An "agency of record" is usually understood to be one with an agreement making it the client's exclusive agent for a particular product or market. For clients with several agencies, it is usually the one that coordinates media buying and scheduling.

Hledám český ekvivalent. Díky.
Hynek Palatin
Czech Republic
Local time: 02:56
mediální agentura
Explanation:
agentura pro nákup a řízení médií
je to celé takové ošemetné možná by to mohla být i implementační agentura
Selected response from:

Jan Kolbaba
Czech Republic
Local time: 02:56
Grading comment
Díky. Mezitím jsem dospěl ke stejnému překladu, pomohli jste mi ho ověřit.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2mediální agentura
Jan Kolbaba


Discussion entries: 1





  

Answers


1 day 20 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
mediální agentura


Explanation:
agentura pro nákup a řízení médií
je to celé takové ošemetné možná by to mohla být i implementační agentura


Jan Kolbaba
Czech Republic
Local time: 02:56
Native speaker of: Native in CzechCzech
PRO pts in category: 4
Grading comment
Díky. Mezitím jsem dospěl ke stejnému překladu, pomohli jste mi ho ověřit.

Peer comments on this answer (and responses from the answerer)
agree  Michaela Drabova: v cj se 100% pouziva vyraz medialni agentura pro ag.,kt.nakupuje cas v mediich a inzerci v casopisech ... prip.lze konkretizovat:napr.ag.poverena podporou strategickeho zamereni ...
9 hrs
  -> thank you :-)

agree  Helenka
4 days
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