surge pricing

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00:54 Sep 7, 2020
English to Czech translations [PRO]
Bus/Financial - Economics
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Social Science, Sociology, Ethics, etc.
English term or phrase: surge pricing
Definition from TapRun.com:
A strategy that increases prices as demand increases and decreases prices as demand shrinks. Energy companies often use this strategy, as the cost of electricity will vary over the course of a day.

Example sentence(s):
  • Apart from the cab industry and the food delivery industry there are other industries which are naturally suited to applying surge pricing in order to alter consumer and service provider behavior. Medium
  • Concerts and sporting events are obvious candidates for surge pricing because they involve large groups of people trying to leave the same place at the same time, which could easily overwhelm the supply of available drivers. But there are also examples of more geographically diffuse surge pricing events, often coinciding with holidays or inclement weather. Todd W. Schneider
  • In fact, surge pricing effectively makes the peak period more attractive for that subset, as there is likely to be less congestion when price-sensitive shoppers shift to off-peak periods. Anderson School of Management
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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Summary of translations provided
4dynamické ceny
Martin Janda


  

Translations offered


5 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
dynamické ceny


Definition from own experience or research:
Strategie, která zvyšuje ceny s rostoucí a snižuje je s klesající poptávkou. Tuto strategii často používají provozovatelé taxislužeb a výrobci elektřiny vzhledem k různém nákladům na elektřinu v různých denních časech.

Example sentence(s):
  • Takzvané dynamické ceny (surge pricing) se vypočítávají podle poptávky. Tento systém míří především na řidiče. Vyšší cena zakázky v době zvýšené poptávky motivuje více řidičů, čímž se adekvátně zvýší i nabídka. - https://www.byznysnoviny.cz/2018/03/13/u  
  • Využívá ktomu tzv. „surge pricing“(česky „dynamické ceny“ nebo „ceny ve špičce“), čímž způsobuje hned několik věcí najednou: - eceta.cz  

Explanation:
V angličtině existuje i termín dynamic pricing, který je podle všecho ekvivalentem surge pricing.
Martin Janda
Czech Republic
Local time: 21:16
Native speaker of: Native in CzechCzech
PRO pts in category: 36
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