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brand loyalty

Czech translation: věrnost značce

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:brand loyalty
Czech translation:věrnost značce

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14:55 Mar 19, 2009
English to Czech translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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věrnost značce
Definition:
Opakovaný nákup zboží jedné značky na základě dobrých zkušeností.
Selected response from:

Pavel Prudký
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4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2věrnost značce
Pavel Prudký
5věrnost značce
Vít Procházka
4věrnost značce
Markéta Vilhelmová


  

Translations offered


5 mins   confidence: Answerer confidence 5/5 peer agreement (net): +2
věrnost značce


Definition from own experience or research:
Opakovaný nákup zboží jedné značky na základě dobrých zkušeností.

Example sentence(s):
  • Věrnostní program je určen zákazníkům sítě označených maloobchodních prodejen xxxx s cílem ocenit jejich věrnost značce xxxxx formou výhod a … - alpine pro  
Pavel Prudký
Native speaker of: Native in CzechCzech
PRO pts in category: 72

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Blanka Salkova
16 hrs
  -> děkuji
Yes  Pavel Janoušek
6 days
  -> děkuji
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7 mins   confidence: Answerer confidence 5/5
věrnost značce


Definition from own experience or research:
Quite common marketing term

Example sentence(s):
  • Brand loyalty, in marketing, consists of a consumer's commitment to repurchase the brand and can be demonstrated by repeated buying of a product or service or other positive behaviors such as word of mouth advocacy. True brand loyalty implies that the consumer is willing, at least on occasion, to put aside their own desires in the interest of the brand. Brand loyalty has been proclaimed by some to be the ultimate goal of marketing. - Wikipedia  
  • Skutečná věrnost značce je založena na častých pobytech v hotelech skupiny a pozitivního vnímání podnikatelského záměru dané skupiny“, říká jeden z autorů. Jejich přístup podmiňuje věrnost značce rozdílným marketingovým programem pro devět různých druhů segmentů. - Aktuální stav hotelového podnikání  
Vít Procházka
Czech Republic
Local time: 00:29
Native speaker of: Native in CzechCzech
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23 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
věrnost značce


Definition from own experience or research:
It is often used in marketing and promotional texts. Customers can gain various advantages and also loyalty programs are often offered to regular customers.

Example sentence(s):
  • ALPINE PROGRAM je název věrnostního programu, který společnost Alpine Pro, a.s. nabízí všem zákazníkům sítě označených maloobchodních prodejen Alpine Pro. Věrnostní program je určen zákazníkům sítě označených maloobchodních prodejen Alpine Pro s cílem ocenit jejich věrnost značce Alpine Pro formou výhod a zvýhodněných cen: - webSITE of ALPINE PRO  
  • 7. Zaměstnanecké slevy na vozidla, věrnostní odměny, šeky k narozeninám, sňatkům a narození dítěte Pokud si vyberete z naší denní nabídky až 900 osobních nebo užitkových vozů vysněný automobil, získáte od nás zajímavou zaměstnaneckou slevu na jeho zakoupení. Dokážeme ocenit věrnost značce Auto ESA, a tak odměňujeme zaměstnance, kteří u nás dlouhodobě působí. Slavíme spolu s Vámi významná životní jubilea i šťastné rodinné události - Auto ESA  
  • Jako odměnu za Vaši věrnost značce pietro filipi Vám nabízíme exkluzivní možnost nakupovat výhodně i v obchodech značky Salamander. - Pietro Filipi  

Explanation:
loayalty program = věrnostní program
Markéta Vilhelmová
Czech Republic
Local time: 00:29
Native speaker of: Native in CzechCzech
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