push and pull

Danish translation: push pull

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:push and pull
Danish translation:push pull
Entered by: Steen Johnsen

19:50 Aug 5, 2011
English to Danish translations [PRO]
Bus/Financial - Management / Lean management, production
English term or phrase: push and pull
I'm translating a document about management. I'm wondering if the words 'push' and 'pull' should be translated into Danish and if yes what are the proper Danish words?

Examples rom the text: "Growing from Push to Pull" and "Amount of Push"

Kind regards
Steen Johnsen
Steen Johnsen
Denmark
push pull
Explanation:
I would not translate.

First of all, you get quite a few results if you look for these terms in Danish, also from fairly reliable sources:
http://www.berg-marketing.dk/mediastrategi.htm
http://www.onlinemarketing.dk/brand-strategi.html
https://docs.google.com/viewer?a=v&q=cache:qZuGKxEHotMJ:stud...
https://docs.google.com/viewer?a=v&q=cache:qrf4HfVMzHUJ:www....

And then I also checked Engelsk-Dansk Handelsordbog - For Many Reasons* and in most cases they leave the original form as well:
pull strategy > pull-strategi
push-pull strategy > push-pull strategi

According to the same dictionary pull can also be translated as efterspørgselspres and push as påtrængende reklame/pågående reklame, though I believe that push and pull will actually sound better than their Danish equivalents. Plus, in non-fiction, especially in scientific papers and marketing, you tend to preserve English equivalents. Moreover, if you preserve the original forms it will be much easier for those interested to trace some additional literature in English sources.


*Author: Dorthe Unnerup-Madsen
Forlaget Ventus, 2004
Selected response from:

Elzbieta Petlicka
United States
Local time: 09:47
Grading comment
Thanks a billion!
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +2push pull
Elzbieta Petlicka


  

Answers


2 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +2
push pull


Explanation:
I would not translate.

First of all, you get quite a few results if you look for these terms in Danish, also from fairly reliable sources:
http://www.berg-marketing.dk/mediastrategi.htm
http://www.onlinemarketing.dk/brand-strategi.html
https://docs.google.com/viewer?a=v&q=cache:qZuGKxEHotMJ:stud...
https://docs.google.com/viewer?a=v&q=cache:qrf4HfVMzHUJ:www....

And then I also checked Engelsk-Dansk Handelsordbog - For Many Reasons* and in most cases they leave the original form as well:
pull strategy > pull-strategi
push-pull strategy > push-pull strategi

According to the same dictionary pull can also be translated as efterspørgselspres and push as påtrængende reklame/pågående reklame, though I believe that push and pull will actually sound better than their Danish equivalents. Plus, in non-fiction, especially in scientific papers and marketing, you tend to preserve English equivalents. Moreover, if you preserve the original forms it will be much easier for those interested to trace some additional literature in English sources.


*Author: Dorthe Unnerup-Madsen
Forlaget Ventus, 2004

Elzbieta Petlicka
United States
Local time: 09:47
Works in field
Native speaker of: Native in PolishPolish
PRO pts in category: 4
Grading comment
Thanks a billion!

Peer comments on this answer (and responses from the answerer)
agree  PCovs: ;o)
13 hrs
  -> tak skal du have ;)

agree  NetLynx: Enig. (Hedder det normalt ikke også 'push-pull' på engelsk?)
22 hrs
  -> Det ville jeg sige. Tak
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