content farm

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00:59 Feb 7, 2020
English to Dutch translations [PRO]
Tech/Engineering - IT (Information Technology)
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: content farm
Definition from Oxford:
A website that contains very large quantities of content, typically of low quality or aggregated from other sites, generated solely to ensure that it appears high on the list of results returned by a search engine.

Example sentence(s):
  • Over the past two years, we've learned that there isn't any actual monetizable 'cultural value' in building a content farm with an authoritative voice or domination of a niche area. Vice
  • Most websites that buy articles from content farms are information-oriented, meaning their readers want quick, accurate info rather than a thoughtful reading experience. MediaBistro
  • In recent years, sites known as content farms have been taking advantage of the Google algorithm by copying content from reputable sites or publishing only words and phrases people might search for. The result is often a garbled mess of robot-speak that appears at the top of search returns. Slate (video)
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Summary of translations provided
4 +1content farm
Kitty Brussaard


Translations offered

11 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
content farm

Definition from DoubleSmart (begrippenlijst):
Een content farm of content mill is een organisatie die een enorme hoeveelheid artikelen laat schrijven over uiteenlopende onderwerpen door een aantal freelance schrijvers. De teksten zijn vooral gericht op de algoritmes die zoekmachines gebruiken om webpagina’s een positie te geven.

Example sentence(s):
  • In de context van het wereldwijde web is een content farm een organisatie die een groot aantal (freelance) tekstschrijvers inhuurt om grote aantallen tekstuele content te creëren om in te spelen op de algoritmes van de zoekmachines, om zo het maximale resultaat te behalen in de zoekresultaten. Hun belangrijkste doel is om reclame-inkomsten te generen door page views aan te trekken. - Conversie Marketeers (kennisbank)  
  • Een content farm is een website met heel veel pagina's die puur zijn gemaakt om gevonden te worden in Google. De pagina's zijn vaak van lage kwaliteit en niet ontwikkeld voor de gebruikers. Door de pagina's vol te stoppen met zoekwoorden hopen content farms gevonden te worden op belangrijke zoekwoorden. - MarketingTracer  
  • Google is een offensief gestart tegen content farms, sites met minderwaardige content die de zoekmachine manipuleren. - Webwereld  
Kitty Brussaard
Local time: 22:08
Native speaker of: Native in DutchDutch
PRO pts in category: 52

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Ellen van Dobben de Bruyn: I agree with this translation, and all criteria for a good answer have been met.
2 days 20 hrs
  -> Thank you, Ellen.
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