blue ocean strategy

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00:54 Jun 22, 2020
English to Finnish translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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GBK economics and finances specialistsGBK economics and finances specialists

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Summary of translations provided
5sinisen meren strategia
Merja Jauhiainen


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9 hrs   confidence: Answerer confidence 5/5
sinisen meren strategia

Definition from BA thesis:
Sinisen meren strategiakonseptin mukaan yritys kehittää arvoinnovaation, jonka avulla se asemoidaan perinteisestä kilpaillusta markkinasta – punaisesta merestä – uuteen sinisen meren markkinatilaan, jossa markkinakilpailun vaikutus on eliminoitu.

Example sentence(s):
  • Kirja vuodelta 2005 ”Sinisen meren strategia” on koko 2000-luvun merkittävimpiä liikkeenjohdollisia teoksia. Siinä käsitelty Sinisen meren strategia -konsepti pohjautuu professorien W. Chan Kim ja Renée Mauborgne tekemään tutkimukseen. - Sinisen meren strategia website  
  • Kansainvälisen bestsellerin laajennettu painos antaa päivitettyjä ja uusia ohjeita siitä, miten pitää sininen meri sinisenä ja välttää punaiset meret. - Alma Talent shop  
Merja Jauhiainen
Local time: 11:23
Native speaker of: Native in FinnishFinnish
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