Lifts

French translation: spots de rappel

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:Lifts
French translation:spots de rappel
Entered by: Marion Delarue

08:11 Sep 25, 2018
English to French translations [PRO]
Bus/Financial - Law: Patents, Trademarks, Copyright / Licences
English term or phrase: Lifts
Le terme est utilisé dans le contexte des droits de licence, comme dans les exemples ci-dessous :

*** is the number-one-selling Canadian whisky in the world. The commercial pays selected models and actors $500.00 for the session and $1000.00 if they are used in the final spot. The usage: Online Only, Worldwide, for 1 year from film date. All materials derived from shoot, includes unlimited lifts, edits, and versions. Screen grabs from the footage for online banners. Does not include Broadcast or Print. If made into Broadcast will get an additional $1,000.

Usages: For one 30 second commercial usages could include: unlimited lifts, edits and versions thereof (including without limitation, any foreign language versions), in the following media: TV (network, cable), In-Cinema, Internet, Industrial, (including without limitation, in-store, kiosk, trade shows, point of sale, client sales meetings (insert others which are of importance to the campaign).
Marion Delarue
France
Local time: 01:09
spots de rappel
Explanation:
"lift: A portion of a radio or TV commercial for use as a shorter, separate commercial. For example, to save on production costs, a 30-second commercial can be produced with a 10-second lift within it, for use as a separate 10-second identification. "
https://www.qsl.net/n2jac/jota2k/BROADCAST GLOSSARY.htm

"Définition : Spot de rappel

Un spot publicitaire de rappel est un spot publicitaire de durée réduite qui vise à rappeler et renforcer l’efficacité d’un spot de durée classique (voire plus long) diffusé précédemment. Le spot de rappel peut être diffusé au sein du même écran publicitaire que le spot principal.

Le principe du spot de rappel qui vise à renforcer la mémorisation peut être utilisé en TV ou en radio. En TV, le spot de rappel reprend souvent des images du spot principal."
https://www.definitions-marketing.com/definition/spot-de-rap...
Selected response from:

FX Fraipont (X)
Belgium
Local time: 01:09
Grading comment
Merci FX !
4 KudoZ points were awarded for this answer



Summary of answers provided
4spots de rappel
FX Fraipont (X)


  

Answers


42 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
lifts
spots de rappel


Explanation:
"lift: A portion of a radio or TV commercial for use as a shorter, separate commercial. For example, to save on production costs, a 30-second commercial can be produced with a 10-second lift within it, for use as a separate 10-second identification. "
https://www.qsl.net/n2jac/jota2k/BROADCAST GLOSSARY.htm

"Définition : Spot de rappel

Un spot publicitaire de rappel est un spot publicitaire de durée réduite qui vise à rappeler et renforcer l’efficacité d’un spot de durée classique (voire plus long) diffusé précédemment. Le spot de rappel peut être diffusé au sein du même écran publicitaire que le spot principal.

Le principe du spot de rappel qui vise à renforcer la mémorisation peut être utilisé en TV ou en radio. En TV, le spot de rappel reprend souvent des images du spot principal."
https://www.definitions-marketing.com/definition/spot-de-rap...

FX Fraipont (X)
Belgium
Local time: 01:09
Native speaker of: Native in FrenchFrench
PRO pts in category: 176
Grading comment
Merci FX !

Peer comments on this answer (and responses from the answerer)
neutral  Germaine: Encore faut-il utiliser "spot publicitaire" (franglais) plutôt que message/annonce. Pourquoi pas "extraits" ?
7 hrs
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