Completion Rates

13:17 Jan 12, 2018
This question was closed without grading. Reason: Other

English to French translations [PRO]
Marketing - Management / Management of a company
English term or phrase: Completion Rates
The client has given a large amount of objectives to the teams

(Incremental sales lift in-store; Return on Ad Spend;

Number of customers reached with campaign; Efficiency: Competitive bidding and cost for the campaign; Video

Metrics: Views, Completion Rates) with limited budget.
Irène Guinez
Spain
Local time: 16:43


Summary of answers provided
3taux d’exposition à la vidéo complète
Christiane Allen
4 -1taux de conversion (en ventes) / taux de transformation / taux de finalisation
Daryo
4 -1taux de contacts efficaces
Francois Boye


  

Answers


40 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
completion rates
taux de contacts efficaces


Explanation:
'taux d'appels efficacies' if customers were given a ring

Francois Boye
United States
Local time: 10:43
Native speaker of: Native in FrenchFrench
PRO pts in category: 52

Peer comments on this answer (and responses from the answerer)
disagree  Daryo: very few ghits - all in a different context + accents still exist in French // What's the point of a little used term, that on top of it no one is using in this context?
2 hrs
  -> What's the point?
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3 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): -1
completion rates
taux de conversion (en ventes) / taux de transformation / taux de finalisation


Explanation:
completion rates = here it's about "completing the sale" i.e. converting leads / expressed interest into sales

literally:

"taux de finalisation" - but it seems to be mainly used for something else https://www.google.com/search?q="taux de finalisation"

more often used:

"taux de conversion"


Le taux de conversion – Une définition
Le taux de conversion désigne la fraction du nombre de visiteurs réalisant une action donnée sur le nombre de visiteurs total. Dans le présent cas, une vente. Donc si vous attirez 100 visiteurs sur votre site et que 4 achètent, votre taux de conversion des ventes sera de 4%

https://interactif.com/comment-ameliorer-le-taux-de-conversi...

3) Le taux de conversion
Le taux de conversion est un des KPI les plus célèbre en E-commerce, il est parfois appelé taux de transformation, et mesure la performance de votre site E-commerce.

http://www.info-ecommerce.fr/tag/taux-de-transformation

Daryo
United Kingdom
Local time: 15:43
Native speaker of: Native in SerbianSerbian, Native in FrenchFrench
PRO pts in category: 36

Peer comments on this answer (and responses from the answerer)
disagree  Francois Boye: Did Asker say that the marketing contacts were done through the internet?
27 mins
  -> do they need to make a drawing for you to see it? Metrics: Views, Completion Rates ... AFAIK only on a Web page you can count the number of "views" ...
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6 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5
completion rates
taux d’exposition à la vidéo complète


Explanation:
Il s’agit de « video metrics » (mesures de performance de vidéo).

Christiane Allen
United States
Local time: 07:43
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 24

Peer comments on this answer (and responses from the answerer)
neutral  Daryo: could very well be that, but you would expect that what they really care about is how many of them are going to "complete" a sale!
7 hrs
  -> Ici, il est clair qu'il ne s'agit pas de mesure de performance en matière de ventes, mais bien de "video metrics". Les vidéos publicitaires sont testées et le fait de les regarder complètement est une mesure (parmi d'autres) de leur efficacité.
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