https://www.proz.com/kudoz/english-to-french/marketing-market-research/6471788-cross-market-brands.html
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Cross market brands

French translation: marques trans-marché

11:14 Feb 20, 2018
English to French translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: Cross market brands
Key trends regarding the Spirits market:

Significant drive of **cross market brands** promoting authenticity and quality of products
Nathalie Coutelle
United Kingdom
Local time: 00:26
French translation:marques trans-marché
Explanation:
Extrait de la référence :
"Alors que les acteurs internationaux capitalisent sur des marques trans-marché , les gestionnaires locaux quant à eux, ont la possibilité de mettre en avant leur proximité en ayant recours à des marques locales qui emploient des personnels à proximité." ( Le Monde de la distribution automatique , pp.22-23, encart orange, 2014)

ou alors on s'en tire avec une périphrase...
Selected response from:

DGParis
France
Local time: 01:26
Grading comment
Merci
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1marques trans-marché
DGParis
4le co-branding
Helia & Jord (X)


  

Answers


1 hr   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
cross market brands
marques trans-marché


Explanation:
Extrait de la référence :
"Alors que les acteurs internationaux capitalisent sur des marques trans-marché , les gestionnaires locaux quant à eux, ont la possibilité de mettre en avant leur proximité en ayant recours à des marques locales qui emploient des personnels à proximité." ( Le Monde de la distribution automatique , pp.22-23, encart orange, 2014)

ou alors on s'en tire avec une périphrase...


    https://issuu.com/lmda-lemondedelada/docs/lmda194
DGParis
France
Local time: 01:26
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 5
Grading comment
Merci

Peer comments on this answer (and responses from the answerer)
agree  Sara Massons
21 days
Login to enter a peer comment (or grade)

6 days   confidence: Answerer confidence 4/5Answerer confidence 4/5
cross market brands
le co-branding


Explanation:
Le co-branding est la pratique qui consiste pour deux marques distinctes et généralement indépendantes à créer un produit résultat de la fusion des deux marques.

Example sentence(s):
  • Le co-branding est un bon moyen pour bénéficier d’un affichage à grande échelle.

    https://www.definitions-marketing.com/definition/cobranding/
    https://fr.wikipedia.org/wiki/Co-branding
Helia & Jord (X)
France
Local time: 01:26
Specializes in field
Native speaker of: Native in FrenchFrench, Native in EnglishEnglish
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