ITR display

11:29 Jun 26, 2018
This question was closed without grading. Reason: No acceptable answer

English to French translations [PRO]
Marketing - Marketing / Market Research / marketing and sales
English term or phrase: ITR display
I'm looking for the meaning of the abbreviation ITR such as in the sentence :


I have found "Information ticketing and registration" but I'm really not sure if there are displays at those locations in an airport...

Thanks for any help.
Gaël Montreuil
Local time: 16:41

Summary of answers provided
2écran interactif
Philippe Etienne
Summary of reference entries provided
Mars International Travel Retail
FX Fraipont

Discussion entries: 2



1 hr   confidence: Answerer confidence 2/5Answerer confidence 2/5
écran interactif

ITR: Interactive Text Response

Dans le contexte des aéroports et du marketing:
"Whether finding a retail outlet, hiring a car or choosing duty free goods to be collected at a later date, interactive touch screens enable a simplified process for the passenger, and can be used to reduce front line resource."

Ces machins sont peut-être illégaux pour que les "front-line resources" conservent leur boulot... Et les M&M's pour préserver la santé des voyageurs.
Philippe Etienne
Local time: 16:41
Native speaker of: Native in FrenchFrench
PRO pts in category: 4
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Reference comments

2 hrs peer agreement (net): +1
Reference: Mars International Travel Retail

Reference information:
In 1990 Mars became active in International Travel Retail. Our mission is to take the largest global confectionery brands to travellers and bring a smile to every journey. With a close team of motivated associates and a global ambition, Mars International Travel Retail has the entrepreneurial vision of Mars Inc. at its heart. Since 2011 Mars International Travel Retail has also sold world famous Wrigley brands enabling us to deliver against consumer needs across Total Confectionery.

Alison's proposal makes much more sense

FX Fraipont
Native speaker of: Native in FrenchFrench
PRO pts in category: 641

Peer comments on this reference comment (and responses from the reference poster)
agree  Philippe Etienne: Tout à fait. Bien vu Alison
4 mins
  -> praise be to Alison ;-)
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