sentiment drivers

French translation: motivations émotionnelles

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:sentiment drivers
French translation:motivations émotionnelles
Entered by: Solen Fillatre

07:54 Aug 29, 2018
English to French translations [PRO]
Marketing - Social Science, Sociology, Ethics, etc.
English term or phrase: sentiment drivers
In a report about brand monitoring of social media to drive brand advocacy and consumer appreciation

We took a look at the ***sentiment drivers*** for each brand.
Bentley owners love performance, especially when it’s paired with “unrivaled luxury”.
Land Rover is popular for another reason—while there are mentions of the cars themselves, it’s Land Rover’s international driving experiences which drive the most positive conversations around the brand.

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Solen Fillatre
France
Local time: 08:47
motivations émotionnelles
Explanation:
"Comportement du Consommateur et Marketing Guide
https://books.google.be/books?isbn=276377315X - Translate this page
John V. Petrof - 1993 - ‎Consumer behavior
... C) un acheteur peut être poussé à la fois par des motivations économiques et des motivations émotionnelles, D) tout le comportement du consommateur est ..."
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FX Fraipont (X)
Belgium
Local time: 08:47
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4motivations émotionnelles
FX Fraipont (X)


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2 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5
motivations émotionnelles


Explanation:
"Comportement du Consommateur et Marketing Guide
https://books.google.be/books?isbn=276377315X - Translate this page
John V. Petrof - 1993 - ‎Consumer behavior
... C) un acheteur peut être poussé à la fois par des motivations économiques et des motivations émotionnelles, D) tout le comportement du consommateur est ..."

FX Fraipont (X)
Belgium
Local time: 08:47
Works in field
Native speaker of: Native in FrenchFrench
PRO pts in category: 182
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