break bumpers

French translation: séquences publicitaires animées de transition

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:break bumpers
French translation:séquences publicitaires animées de transition
Entered by: Francis MARC

07:32 Jan 31, 2003
English to French translations [Non-PRO]
Sports / Fitness / Recreation / football
English term or phrase: break bumpers
Huge brand exposure via advertising in the official program, PR activity on the website and TV coverage of stadium boards and break bumpers.
rosenfeld
séquence publicitaire animée de transition
Explanation:


Break Bumpers
Can any one explain to me what a "break bumper" is (in regard to TV advertising)? Many thanks
Jenni 30/08/01 10:44
Re: Break Bumpers
I think they are little 'films' or animations between the programmes and adverts that advertise the channel. I worked that out ...

Leggsy and friends will make their debut and will feature in a new series of break bumpers to support Coca-Cola Great Britains sponsorship of ITV1s The Premiership. Viewers will see him living the life of a top Premiership player with all the trappings that his new found fame and success brings.

Each BSB channel had it's own advertising break bumper based on its ident sequence. The BSB logo did not appear in the bottom left hand corner nor was the channel's name identified

A new break-bumper, in the same style as the new ITV1 bumper, but usurped by a UTV logo. Perhaps the station's vehemence of the new ITV1 presentation style isn't as watertight as first imagined. The documented "break flash", the second-long flash of squares scheduled to appear between each commercial, however, did not appear.


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Note added at 2003-01-31 07:52:37 (GMT)
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***
voir vues couleur de break bumpers sur :
http://thetvroom.com/p-uk-gold-a2.shtml
Selected response from:

Francis MARC
Lithuania
Local time: 05:28
Grading comment
Thanks !
Laurence
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +3séquence publicitaire animée de transition
Francis MARC


  

Answers


18 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +3
séquence publicitaire animée de transition


Explanation:


Break Bumpers
Can any one explain to me what a "break bumper" is (in regard to TV advertising)? Many thanks
Jenni 30/08/01 10:44
Re: Break Bumpers
I think they are little 'films' or animations between the programmes and adverts that advertise the channel. I worked that out ...

Leggsy and friends will make their debut and will feature in a new series of break bumpers to support Coca-Cola Great Britains sponsorship of ITV1s The Premiership. Viewers will see him living the life of a top Premiership player with all the trappings that his new found fame and success brings.

Each BSB channel had it's own advertising break bumper based on its ident sequence. The BSB logo did not appear in the bottom left hand corner nor was the channel's name identified

A new break-bumper, in the same style as the new ITV1 bumper, but usurped by a UTV logo. Perhaps the station's vehemence of the new ITV1 presentation style isn't as watertight as first imagined. The documented "break flash", the second-long flash of squares scheduled to appear between each commercial, however, did not appear.


--------------------------------------------------
Note added at 2003-01-31 07:52:37 (GMT)
--------------------------------------------------

***
voir vues couleur de break bumpers sur :
http://thetvroom.com/p-uk-gold-a2.shtml

Francis MARC
Lithuania
Local time: 05:28
Native speaker of: Native in FrenchFrench
PRO pts in category: 104
Grading comment
Thanks !
Laurence

Peer comments on this answer (and responses from the answerer)
agree  GILOU
3 mins

agree  Patrick Trempond
5 mins

agree  Gayle Wallimann
1 hr
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