Glossary entry

English term or phrase:

own-label

German translation:

Eigenmarke

Added to glossary by Kerstin Braun
Aug 8, 2002 22:57
22 yrs ago
2 viewers *
English term

own-label

English to German Bus/Financial
Unfortunately, (product name 1) had a tough year fighting off (product name 2) and own-label competitors.
(market situation)

Proposed translations

+7
36 mins
Selected

Hausmarken / Eigenmarken

so nannten wir diese im Detailhandel, im Gegensatz zu den Markenartikeln

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Note added at 2002-08-08 23:39:54 (GMT)
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to be on the complete side, I would have to include Privatmarken, another name that is a thorn in the eye of a \"Markenartikler\".
Incidentally, you will find thousand of Google hits on all these 3 designations.

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Note added at 2002-08-09 02:47:43 (GMT)
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EIGENMARKE seem to be the consensus (see below), i.e. in this context EIGENMARKEN-KONKURRENZ
Peer comment(s):

agree Karlo Heppner : Ich unterstütze Eigenmarke
46 mins
danke, Karlo
agree Hans-Henning Judek : Definitiv Eigenmarke
1 hr
danke, Hans-Henning
agree Craig Hills : I agree with Eigenmarke
3 hrs
thank you, Craig
agree Geneviève von Levetzow
5 hrs
agree kostan
7 hrs
agree Jonathan MacKerron : oder sogar 'Eigenlabels'
7 hrs
agree rapid
8 hrs
Something went wrong...
4 KudoZ points awarded for this answer. Comment: "Ganz herzlichen Dank für die Hilfe! Kerstin Braun"
-1
3 mins

Generika

Since we've been talking about pharmaceuticals all day, my take on "own-label" is that it refers to drugs sold under a shop's own brand - such as Walgreen's Aspirin in the US, to name an example.

Not 100% sure, but I guess in German you would refer to such drugs as "Generika".
Peer comment(s):

disagree Karlo Heppner : Generika sind Nachbauten bewährter Medikamente, die billiger verkauft werden.
1 hr
War spät gestern...
Something went wrong...
-2
4 mins

Brand Name Products

Own label - Brand name products

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Note added at 2002-08-08 23:02:37 (GMT)
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http://www.competition-commission.org.uk/fulltext/446glossar...
Peer comment(s):

disagree swisstell : to the contrary, Brands i.e. Brand Names are not "own-label"
33 mins
disagree Karlo Heppner : Sehe das wie e-rich
1 hr
Something went wrong...
3 days 9 hrs

Konkurrenzprodukte aus dem eigenen Haus

Konkurrenzprodukte unter eigenem Namen ( label )
Something went wrong...
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