10:06 Dec 14, 2010
This question was closed without grading. Reason: Other

English to German translations [PRO]
Bus/Financial - Business/Commerce (general)
English term or phrase: sales-in
Please note that there is a second question about the term sales-out!

This is from an corporate PPT presentation about the introduction of a sales process for channel partners.

Partner Benefits of Sales Process (slide heading)

– Supplier understanding of strategic direction of Partner
Active planning and investment to support Partner aspirations for growth, certification, etc
– Proactive Account Management
Supplier moving from Sales-in to Sales-out
Actions pre-planned to achieve targets rather than make up shortfalls
– Increased sales
Improved sell-out of products through planned activity – minimise stock holding
Upfront planning of large opportunity/tender support
– Increase probability of stock availability
Pipeline forecasting is improved
– Increased business continuity
Seamless transition of information and documentation of direction should Account Manager change occur
Rebekka Groß (X)
Local time: 19:39

Summary of reference entries provided
Nicole Büchel

Discussion entries: 1


Reference comments

3 hrs
Reference: Erläuterung

Reference information:
Dem Referenztext zufolge sind "sales-in"-orientierte Verkaufsabteilungen auf den Händler als Kunden fokussiert, während sich "sales-out"-orientierte Verkaufsabteilungen auf den Bedarf des Endkunden konzentrieren. Leider habe ich keine Ahnung, ob es hierfür feststehende deutsche Begriffe gibt, aber man vielleicht hilft diese Erklärung ein bisschen weiter.

Nicole Büchel
Works in field
Native speaker of: Native in GermanGerman
PRO pts in category: 12
Note to reference poster
Asker: Hilft schon - danke! Im Moment tendiere ich dazu, die Begriffe auf Englisch zu lassen.

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