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retention hook

German translation: Mechanismen zur Nutzer-/Userbindung

13:47 Feb 11, 2018
English to German translations [PRO]
Marketing - Games / Video Games / Gaming / Casino / Game Design, Gaming, Games, Retention, monetization
English term or phrase: retention hook
Quelle: http://www.gamemakers.com/f2p-game-design/
Hintergrundwissen: http://www.doriadar.com/2015/10/12/7-psychological-tactics-u...

AS-Satz: "In Game of War, there are (to simplify) short, medium, and long-term RETENTION HOOKS specifically designed to try and capture and re-engage players with the game at different points in the player’s gameplay cycle."

Retention wäre auf Deutsch vielleicht etwas in Richtung User-Bindung, aber wie ließe sich wohl "retention hooks" ins Deutsche übertragen?
Für jedwede Tipps und Kommentare bin ich sehr dankbar.
Alwyn
German translation:Mechanismen zur Nutzer-/Userbindung
Explanation:
... also "eingebaute" Funktionen, die dafür sorgen, dass die Spieler/User an unterschiedlichen Punkten im Zyklus wieder ins Game einsteigen.
Selected response from:

Steffen Walter
Germany
Local time: 13:51
Grading comment
Selected automatically based on peer agreement.
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +3Mechanismen zur Nutzer-/Userbindung
Steffen Walter


  

Answers


1 hr   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +3
retention hooks
Mechanismen zur Nutzer-/Userbindung


Explanation:
... also "eingebaute" Funktionen, die dafür sorgen, dass die Spieler/User an unterschiedlichen Punkten im Zyklus wieder ins Game einsteigen.

Steffen Walter
Germany
Local time: 13:51
Native speaker of: Native in GermanGerman
PRO pts in category: 76
Grading comment
Selected automatically based on peer agreement.

Peer comments on this answer (and responses from the answerer)
agree  Kay Barbara
4 hrs
agree  Anke Formann: Vielleicht "Methoden" oder tatsächlich einfach "Funktionen" statt "Mechanismen"?
20 hrs
  -> Ja, "Funktionen" würde sich auf jeden Fall anbieten.
agree  Björn Vrooman: "Bindungsfaktoren" (gute Fundstellen): https://www.heise.de/newsticker/meldung/Studie-PC-Spieler-sp... Braucht keine Extraantwort. Nur Spieler/Gamer, nicht Nutzer (klingt nach Betriebssoftware).
1 day 4 hrs
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