WEBSITE EQUITY

German translation: Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:WEBSITE EQUITY
German translation:Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity
Entered by: Jelena Morgan

14:42 Jun 17, 2020
English to German translations [PRO]
Marketing - Internet, e-Commerce / Market research
English term or phrase: WEBSITE EQUITY
This word is used in a marketing context and I am not sure what the difference is between WEBSITE EQUITY and WEBSITES VALUES.
Thanks in advance.
Jelena Morgan
Spain
Local time: 06:32
Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity
Explanation:
I suggest leaving as is (website equity) or translate it with Webseitenwirkung/Webseitenwirkkraft.

Website (brand) equity may work in this context too : Website-Markenwert

EVIDENCE:
Website (or Web) equity is the way how a website is being perceived, it is the consumer value of the site:
“...Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of factors identified as important to consumers in building value in online companies: marketer and non-marketer communications, Web site design, vendor characteristics, and product/service characteristics. "

Check: https://www.researchgate.net/publication/235308830_Web_equit...

"Website value" in literal terms means the rating of a website, the value determined by measurable parameters like "website worth,daily income,pr,backlink,traffic detail,directory listing."

check https://www.websiteoutlook.com/
UNLESS YOU WERE referring to the value a website has for a company or the above mentioned consumer value (- that would be slightly different :)).
Selected response from:

thefastshow
Germany
Local time: 06:32
Grading comment
Thank you so much for your answer :-).
4 KudoZ points were awarded for this answer



Summary of answers provided
4Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity
thefastshow


Discussion entries: 2





  

Answers


1 day 18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
website equity
Website-Markenwert/ Webseitenwirkung/-wirkkraft / website equity


Explanation:
I suggest leaving as is (website equity) or translate it with Webseitenwirkung/Webseitenwirkkraft.

Website (brand) equity may work in this context too : Website-Markenwert

EVIDENCE:
Website (or Web) equity is the way how a website is being perceived, it is the consumer value of the site:
“...Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of factors identified as important to consumers in building value in online companies: marketer and non-marketer communications, Web site design, vendor characteristics, and product/service characteristics. "

Check: https://www.researchgate.net/publication/235308830_Web_equit...

"Website value" in literal terms means the rating of a website, the value determined by measurable parameters like "website worth,daily income,pr,backlink,traffic detail,directory listing."

check https://www.websiteoutlook.com/
UNLESS YOU WERE referring to the value a website has for a company or the above mentioned consumer value (- that would be slightly different :)).

thefastshow
Germany
Local time: 06:32
Works in field
Native speaker of: German
PRO pts in category: 8
Grading comment
Thank you so much for your answer :-).
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