equities

German translation: Markenwerte

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:equities
German translation:Markenwerte
Entered by: aatrans

16:39 Jul 28, 2018
English to German translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: equities
Is this engagement a sponsorship that will allow usage of our registered or trade-marked equities
aatrans
Germany
Local time: 21:53
Markenwerte
Explanation:
Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke.
Selected response from:

David Hollywood
Local time: 16:53
Grading comment
exactely what the customer confirmed later
4 KudoZ points were awarded for this answer



Summary of answers provided
4 +1Markenwerte
David Hollywood
Summary of reference entries provided
Marktwert
spielenschach1
Marktwert
David Hollywood

  

Answers


8 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
Markenwerte


Explanation:
Der Begriff Markenwert (auch Brand Equity oder Brand Value) bezeichnet den monetären Wert einer Marke.

David Hollywood
Local time: 16:53
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
Grading comment
exactely what the customer confirmed later

Peer comments on this answer (and responses from the answerer)
agree  Daniel Gebauer
4 hrs
  -> danke Daniel
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Reference comments


2 hrs
Reference: Marktwert

Reference information:
equity (actual value)=Marktwert
Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va...



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Note added at 2 hrs (2018-07-28 18:56:35 GMT)
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Equity value, commonly referred to as the market value of equity or market capitalization, can be defined as the total value of the company that is attributable to equity investors. It is calculated by multiplying a company’s share price by its number of shares outstanding. - https://corporatefinanceinstitute.com/resources/knowledge/va...

spielenschach1
Portugal
Native speaker of: Native in PortuguesePortuguese
PRO pts in category: 4
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8 hrs
Reference: Marktwert

Reference information:
'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names.[1][2][3][4]

Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions. According to information economics, a strong brand name works as a credible signal of product quality for imperfectly informed buyers and generates price premiums as a form of return to branding investments. It has been empirically demonstrated that brand equity plays an important role in the determination of price structure and, in particular, firms are able to charge price premiums that derive from brand equity after controlling for observed product differentiation.[5]

David Hollywood
Works in field
Native speaker of: Native in EnglishEnglish
PRO pts in category: 16
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