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one-stop environment

German translation: "one-stop" did not originate with Rennsport.

04:26 May 28, 2000
English to German translations [PRO]
Marketing
English term or phrase: one-stop environment
Web advertising:
"...a media solution for advertisers who are looking for mass reach, advanced targeting and efficiency in a one-stop environment."
Anselm Buehling
German translation:"one-stop" did not originate with Rennsport.
Explanation:
"one-stop" originated with the expression "one-stop shopping" where the customer could buy everything he needed by only stopping at one place. The expression "to stop by" on the way to somewhere else is an example of this. "I will stop by the laundry on my way home to pick up my shirts." As malls came into existence 40-50 years ago, a lot of their advertising was based on the "one-stop" concept. Your context means that the customer can accomplish everything he wants or needs at this one web advertising agency.
Selected response from:

Dan McCrosky (X)
Local time: 21:49
Grading comment
Thanks! This is valuable background.

Anselm
2 KudoZ points were awarded for this answer



Summary of answers provided
na"one-stop" did not originate with Rennsport.
Dan McCrosky (X)
naOne-Stop-Lösung/-Ansatz
peaeigler
naDirektverkaufsgrossmarkt
Veronika Koeper-Saul
naEin-Stopp-Umgebung
Claudia Tomaschek
naaus einer Hand
Kristina M (X)
naHow about some Deulish?
Dan McCrosky (X)


  

Answers


1 hr
How about some Deulish?


Explanation:
eine alles-in-einer Umgebung -

eine Alleskönner-Umgebung -

eine Umgebung die alles kann -

Alles in eine Umgebung -



Dan McCrosky (X)
Local time: 21:49
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 390
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4 hrs
aus einer Hand


Explanation:
HTH,

Kristina


Kristina M (X)
Local time: 15:49
Native speaker of: Native in GermanGerman, Native in EnglishEnglish
PRO pts in pair: 130
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4 hrs
Ein-Stopp-Umgebung


Explanation:
Hallo Anselm,

Der Begriff ist aus dem Rennsport entlehnt und da die Formel 1 zurzeit in Deutschland sehr populär ist, wird sicherlich jeder die Anspielung verstehen.

Ich glaube auch nicht, dass der Begriff auf eine umfassende Lösung hinweist, sondern eher auf eine sehr effektive und zeitsparende Lösung, eben eine Umgebung, in der nur "ein Boxenstopp" erforderlich ist.

Viele Grüße
Claudia

Claudia Tomaschek
Local time: 21:49
Native speaker of: German
PRO pts in pair: 877
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5 hrs
Direktverkaufsgrossmarkt


Explanation:
"one-stop environment" suggests that you can get everything at once in a particular place. A "-grossmarkt" sells large quantities of a large variety of items and "Direktverkauf" sells directly to the customer. All of this happens may happen on internet sites, which is your context.

Veronika Koeper-Saul
Local time: 20:49
PRO pts in pair: 36
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6 hrs
"one-stop" did not originate with Rennsport.


Explanation:
"one-stop" originated with the expression "one-stop shopping" where the customer could buy everything he needed by only stopping at one place. The expression "to stop by" on the way to somewhere else is an example of this. "I will stop by the laundry on my way home to pick up my shirts." As malls came into existence 40-50 years ago, a lot of their advertising was based on the "one-stop" concept. Your context means that the customer can accomplish everything he wants or needs at this one web advertising agency.

Dan McCrosky (X)
Local time: 21:49
Native speaker of: Native in EnglishEnglish
PRO pts in pair: 390
Grading comment
Thanks! This is valuable background.

Anselm
Login to enter a peer comment (or grade)

1 day 22 hrs
One-Stop-Lösung/-Ansatz


Explanation:
Hallo Anselm,

der eingedeutschte Begriff One-Stop-Lösung/-Ansatz ist im Multimedia-Bereich durchaus azeptabel; es handelt sich in der Tat um das Konzept der Rundumlösung (noch'n Vorschlag), d.h. z.B. ein englisches CD-ROM-Produkt wird von einer erinzigen Firma völlig lokalisiert´, einschl. Audio, Grafiken, Druckwerke etc.

peaeigler
United Kingdom
Local time: 20:49
Native speaker of: German
PRO pts in pair: 2
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