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| 04:26 May 28, 2000 |
| English to German translations [PRO] Marketing | ||||
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|  Selected response from: Dan McCrosky (X) Local time: 15:48 | |||
Grading comment
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| Summary of answers provided | ||||
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| na | "one-stop" did not originate with Rennsport. |
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| na | One-Stop-Lösung/-Ansatz |
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| na | Direktverkaufsgrossmarkt |
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| na | Ein-Stopp-Umgebung |
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| na | aus einer Hand |
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| na | How about some Deulish? |
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How about some Deulish? Explanation: eine alles-in-einer Umgebung - eine Alleskönner-Umgebung - eine Umgebung die alles kann - Alles in eine Umgebung - |
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aus einer Hand Explanation: HTH, Kristina |
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Ein-Stopp-Umgebung Explanation: Hallo Anselm, Der Begriff ist aus dem Rennsport entlehnt und da die Formel 1 zurzeit in Deutschland sehr populär ist, wird sicherlich jeder die Anspielung verstehen. Ich glaube auch nicht, dass der Begriff auf eine umfassende Lösung hinweist, sondern eher auf eine sehr effektive und zeitsparende Lösung, eben eine Umgebung, in der nur "ein Boxenstopp" erforderlich ist. Viele Grüße Claudia |
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Direktverkaufsgrossmarkt Explanation: "one-stop environment" suggests that you can get everything at once in a particular place. A "-grossmarkt" sells large quantities of a large variety of items and "Direktverkauf" sells directly to the customer. All of this happens may happen on internet sites, which is your context. |
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"one-stop" did not originate with Rennsport. Explanation: "one-stop" originated with the expression "one-stop shopping" where the customer could buy everything he needed by only stopping at one place. The expression "to stop by" on the way to somewhere else is an example of this. "I will stop by the laundry on my way home to pick up my shirts." As malls came into existence 40-50 years ago, a lot of their advertising was based on the "one-stop" concept. Your context means that the customer can accomplish everything he wants or needs at this one web advertising agency. |
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Grading comment
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One-Stop-Lösung/-Ansatz Explanation: Hallo Anselm, der eingedeutschte Begriff One-Stop-Lösung/-Ansatz ist im Multimedia-Bereich durchaus azeptabel; es handelt sich in der Tat um das Konzept der Rundumlösung (noch'n Vorschlag), d.h. z.B. ein englisches CD-ROM-Produkt wird von einer erinzigen Firma völlig lokalisiert´, einschl. Audio, Grafiken, Druckwerke etc. |
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