BC1C2

German translation: s,u.

16:58 Apr 10, 2005
English to German translations [PRO]
Marketing - Other
English term or phrase: BC1C2
All to be *BC1C2* - ensuring a broad spread accross sample

Erneut Marktforschung. Hier geht es um die Regeln, die bei der Zusammenstellung der einzelnen Gruppen von Befragten befolgt werden mussten.
Obiger Satz ist eine Nennung.

BC1C2 sind Einkommenskategorien, aber haben wir was Entsprechendes im Deutschen?
Ginge eventuell eine Forumlierung wie "müssen über überdurchschnittliches Einkommen verfügen"...

Dank für jede Hilfe!
Maike Grabowski
Local time: 20:04
German translation:s,u.
Explanation:
Im englischen Medienmarkt wird BC1C2 regelmässig als Massenmarkt bezeichnet, von oberen Einkommenskategorien kann bestenefalls bei B die Rede sein, aber wie vgesasgt, es handelt sich um eine soziologische Einteilung, keine Einkommenskategorie

B
Middle managers (non-manual), which covers approximately 14% of the total population. This group includes middle management executives in large organisations, with appropriate qualifications; principal officers in local Government and Civil Service; top management or owners of small business concerns, educational and service establishments and retired people, previously grade B, and their widows.
C1
All other non-manual workers, which covers approximately 26% of the total population. It includes junior management, owners of small establishments, and all others in non-manual positions. Jobs in this group have varied responsibilities and educational requirements. It also includes retired people, previously grade C1, and their widows.
C2
All skilled manual workers. This covers approximately 25% of the total population. It includes all skilled manual workers, and those manual workers with responsibility for other people, retired people previously grade C2, with pensions from their job and widows, if receiving pensions from their late
Selected response from:

Hans G. Liepert
Switzerland
Local time: 20:04
Grading comment
Hallo Hans,
vielen Dank für Deine Infos.
Du hast Recht, es geht hier natürlich nicht um die Einkommenskategorien. Für den Kunden war jedoch der monetäre Aspekt wichtig, so dass ich in dieser Richtung dann doch etwas formuliert habe.
Frohes Schaffen!
Gruß,
Maike
4 KudoZ points were awarded for this answer



Summary of answers provided
3 +1s,u.
Hans G. Liepert


Discussion entries: 2





  

Answers


15 hrs   confidence: Answerer confidence 3/5Answerer confidence 3/5 peer agreement (net): +1
bc1c2
s,u.


Explanation:
Im englischen Medienmarkt wird BC1C2 regelmässig als Massenmarkt bezeichnet, von oberen Einkommenskategorien kann bestenefalls bei B die Rede sein, aber wie vgesasgt, es handelt sich um eine soziologische Einteilung, keine Einkommenskategorie

B
Middle managers (non-manual), which covers approximately 14% of the total population. This group includes middle management executives in large organisations, with appropriate qualifications; principal officers in local Government and Civil Service; top management or owners of small business concerns, educational and service establishments and retired people, previously grade B, and their widows.
C1
All other non-manual workers, which covers approximately 26% of the total population. It includes junior management, owners of small establishments, and all others in non-manual positions. Jobs in this group have varied responsibilities and educational requirements. It also includes retired people, previously grade C1, and their widows.
C2
All skilled manual workers. This covers approximately 25% of the total population. It includes all skilled manual workers, and those manual workers with responsibility for other people, retired people previously grade C2, with pensions from their job and widows, if receiving pensions from their late


Hans G. Liepert
Switzerland
Local time: 20:04
Native speaker of: Native in GermanGerman
PRO pts in category: 90
Grading comment
Hallo Hans,
vielen Dank für Deine Infos.
Du hast Recht, es geht hier natürlich nicht um die Einkommenskategorien. Für den Kunden war jedoch der monetäre Aspekt wichtig, so dass ich in dieser Richtung dann doch etwas formuliert habe.
Frohes Schaffen!
Gruß,
Maike

Peer comments on this answer (and responses from the answerer)
agree  Sabine Griebler: Zu diesen Kategorien fällt mir im Dt. "Mittelschicht" ein.
14 mins
  -> von den Prozentzahlen her sicher nicht verkehrt
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