moon shot thinking

16:30 Dec 10, 2016
English to Greek translations [Non-PRO]
Marketing - Idioms / Maxims / Sayings / Pneologism
English term or phrase: moon shot thinking
Either moonshot or moonshot thinking. This is the definition of the idea from the Singularity. hub: 3. 10x your thinking – you need to be taking moonshots

Most companies are really focused on how to create 10% improvements in their businesses. They ask: How do we reduce costs 10%? Increase profits 10%?

Astro Teller, Google's "Captain of Moonshots," often talks about how when you try to do 10% better, you are putting yourself in a smartness competition with everyone else in your industry (and everyone else in the world), and it's a competition you're unlikely to win.

Instead, Astro proposes what Google calls "Moonshot Thinking" where you try to go 10x bigger (10x cheaper, 10x faster, 10x cooler), etc.

Why try for 10x versus 10%?

When you shoot for 10x improvement you approach the problem in a radically different fashion.
When you attack a problem as though it were solvable, even if you don't know how to solve it, you’ll be shocked with what you come up with.
10x vs 10% improvement is 100 times more worth it…but, it’s never 100 times harder.
Finally, having a moonshot focuses and motivates your team, attracts the best talent in the world, and critically, allows you to solve interim problems and create interim products/services along the way.

The term "moon shot" is derived from the Apollo 11 spaceflight project, which landed the first human on the moon in 1969. "Moon shot" may also refer to the earlier phrase "ain for the moon" meaning to aim for a lofty target.
Local time: 06:08


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