Adstock and decay functions

09:53 Jul 29, 2019
English to Hebrew translations [PRO]
Marketing - Advertising / Public Relations / Advertising analysis
English term or phrase: Adstock and decay functions
Media and creative quality are closely tied to adstock (i.e., carryover effect), which addresses advertising’s impact that is both
immediate and lingering with a decay (forgetting) over time. In general, better media and creative campaigns tend to have a longer
advertising carryover rate compared with average campaigns.
Avraham Levi
United Kingdom
Local time: 00:36


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