Adstock and decay functions

09:53 Jul 29, 2019
English to Hebrew translations [PRO]
Marketing - Advertising / Public Relations / Advertising analysis
English term or phrase: Adstock and decay functions
Media and creative quality are closely tied to adstock (i.e., carryover effect), which addresses advertising’s impact that is both
immediate and lingering with a decay (forgetting) over time. In general, better media and creative campaigns tend to have a longer
advertising carryover rate compared with average campaigns.
Avraham Levi
United Kingdom
Local time: 00:36



  

Login or register (free and only takes a few minutes) to participate in this question.

You will also have access to many other tools and opportunities designed for those who have language-related jobs (or are passionate about them). Participation is free and the site has a strict confidentiality policy.

KudoZ™ translation help

The KudoZ network provides a framework for translators and others to assist each other with translations or explanations of terms and short phrases.


See also:

Your current localization setting

English

Select a language

Term search
  • All of ProZ.com
  • Term search
  • Jobs
  • Forums
  • Multiple search