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blue ocean strategy

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00:54 Jun 22, 2020
English to Hebrew translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research, Journalism
English term or phrase: blue ocean strategy
Definition from TapRun.com:
A theory and book developed by W. Chan Kim and Renée Mauborgne. The authors suggest that moving into markets without competition (blue oceans) can be far more advantageous than entering proven, but competitive, markets (red oceans)

Example sentence(s):
  • Backroads’ Blue Ocean Strategy appealed to a much different audience than vacationers looking to relax, and has played a major role in expanding the industry to include travelers who want to feel fulfilled and accomplished at the conclusion of a trip. ClearPoint Strategy
  • Successful implementers of Blue Ocean strategy have used practical tools to systematically “translate blue ocean thinking into commercially compelling new offerings.” Sporadic, one-off “Blue Ocean strategy” is one thing: systematically adopting Blue Ocean thinking is another. Forbes
  • By questioning conventional definitions of who can and should be the target buyer, companies can often see fundamentally new ways to unlock value. Path three of blue ocean strategy’s six paths framework pushes companies to look across the chain of buyers in their industry. By shifting focus to a previously overlooked set of buyers, companies can unlock new value and create uncontested market space. BlueOceanSystems
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


This question will remain open until an answer receives the required level of agreement from peers. Submission is still possible.


Summary of translations provided
5 +1אסטרטגית אוקיינוס כחול
Yoram Izsak


  

Translations offered


30 days   confidence: Answerer confidence 5/5 peer agreement (net): +1
אסטרטגית אוקיינוס כחול


Definition from ויקיפדיה:
אסטרטגיה חלופית אפשרית היא אסטרטגיית האוקיינוס הכחול. אוקיינוס כחול, מוגדר ככזה שאינו קשור לשווקים קיימים, הוא יוצר ביקוש והזדמנויות חדשות בהן פוטנציאל הגידול והרווחיות הם משמעותיים ביותר.

Example sentence(s):
  • מהי אסטרטגיית אוקיינוס כחול וכיצד היא מסייעת לעסקים להתמודד בשוק תחרותי? כל התשובות בכתבה הבאה - rosh digital  
  • אסטרטגיית האוקיינוס הכחול: להפוך את המתחרים ללא רלוונטיים - ask pavel  
  • כיצד למכור לשווקים חדשים ללא תחרות בעזרת אסטרטגיית האוקיינוס הכחול? - זאב רונן מצוינות בעסק�  

Explanation:
I have over 35 years of formal business experience and academic business education
Yoram Izsak
Israel
Local time: 09:49
Native speaker of: Native in HebrewHebrew

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Yael Cahane-Shadmi
29 days
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