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15:57 Mar 13, 2020
English to Hebrew translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: pay-per-click
Definition from WordStream:
Pay-per-click (PPC) is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Example sentence(s):
  • Google Ads, formerly known as Google AdWords – by far the most popular PPC platform – operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. WordStream
  • Everything about pay-per-click is measurable, from the amount that you’re paying to the number of hits your website receives. Business 2 Community
  • As the world of Pay-Per-Click (PPC) becomes increasingly competitive, it has never been more important to ensure you are spending your budget efficiently and maximizing your Return On Investment (ROI). Smart Insights
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Summary of translations provided
5תשלום לקליק
Dovrat Levy
4 +1תשלום לפי לחיצה
Ittai Hen


Translations offered

3 days 10 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +1
תשלום לפי לחיצה

Definition from Wikipedia:
תשלום לפי לחיצה (PPC, pay per click) או עלות ללחיצה (CPC, cost per click) הוא מודל פרסום באינטרנט שבו מפעילי אתר אינטרנט מציגים פרסומות ומקבלים תשלום מן המפרסם לפי מספר הלחיצות על הפרסומת.

Example sentence(s):
  • מודל תשלום לפי לחיצה, PPC או Pay Per Click הוא אחד המודלים הוותיקים והמוכרים ביותר באינטרנט לפרסום. -  
Ittai Hen
Local time: 01:14
Native speaker of: Native in HebrewHebrew, Native in EnglishEnglish
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Mil-on Translations (Ilana Gillon)
24 days
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65 days   confidence: Answerer confidence 5/5
תשלום לקליק

Definition from
תמחור לפי עלות לקליק מכונה לעתים 'תשלום לקליק'.

Example sentence(s):
למונח הזה, שבא במקור מאנגלית, יש אפשרויות תרגום שונות בעברית והוא דומה מאוד למונח CPC.
הרי חלק מהאפשרויות בשימוש:
מחיר לפי לחיצה, מחיר לפי קליק, מחיר לפי הקלקה, מחיר לקליק
בפרסום דיגיטלי יש שימוש נרחב באנגלית, גם במקרים בהם קיימות מקבילות בעברית.
.לכן כאשר מדובר בשמות תפקידים בלוח חיפוש עבודה, לדוגמה, עדיין משתמשים במילה המקורית באנגלית
PPC לדוגמה: מנהל קמפיינים
Dovrat Levy
United Kingdom
Local time: 23:14
Native speaker of: Native in HebrewHebrew
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