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14:54 Apr 4, 2020
English to Hebrew translations [PRO]
Marketing - Marketing / Market Research
Additional field(s): Advertising / Public Relations, IT (Information Technology), Internet, e-Commerce, Marketing / Market Research
English term or phrase: cost-per-click
Definition from WordStream:
Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

Example sentence(s):
  • PPC and CPC are often used interchangeable within the advertising community, however generally speaking PPC is used to describe the type of advertising program you are running. CPC, which stands for cost-per-click, is usually used in communicating what you are actually paying per click within your advertising program. To use appropriately in discussion you may say, "We want to run a PPC Advertising Campaign with Google and we want to average our CPC at $0.75." The CPC cost is set by a Bidding process. SwissMadeMarketing
  • More often than not, cost per click is a big pain point that gets PPC advertisers worried. Neil Patel
  • There are a lot of different elements that go into a successful PPC account, but few things are more frustrating than setting up your account only to have your clicks limited by a high cost per click (CPC). Portent
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Summary of translations provided
5עלות ללחיצה
Dovrat Levy


Translations offered

43 days   confidence: Answerer confidence 5/5
עלות ללחיצה

Definition from Wikipedia:
עלות ללחיצה היא מודל פרסום באינטרנט שבו מפעילי אתר אינטרנט מציגים פרסומות ומקבלים תשלום מן המפרסם לפי מספר הלחיצות על הפרסומת.

Example sentence(s):
  • המודל של פייסבוק מתבסס בעיקר על עלות ללחיצה, אך יש סדרה גדולה יותר של פרמטרים המשפיעים על התמחור הבסיסי -  
  • מחיר ללחיצה או עלות ללחיצה, Cost Per Click (CPC), מתייחס למחיר שהמפרסם משלם על כל לחיצה על מודעה שמבצע המשתמש בקמפיין PPC. -  

במרכז העזרה של גוגל ניתן למצוא את אפשרות התרגום המקובלת על מתרגמי גוגל: עלות לקליק. ניתן למצוא דוגמאות לעלות ממוצעת לקליק ולעלות מקסימלית לקליק. רוב הפעמים מתיחסים לעלות ממוצעת לקליק כאשר מדברים על עלות לקליק. הסיבה לכך היא שעלות הקליקים משתנה כל הזמן ובתדירות גבוהה, ולכן הנתונים בגוגל מודעות מתיחסים תמיד לעלות הממוצעת לקליק.

Dovrat Levy
United Kingdom
Local time: 22:17
Native speaker of: Native in HebrewHebrew
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