BATNA

Hungarian translation: TELA (tárgyalásos egyezség legjobb alternatívája)

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:BATNA
Hungarian translation:TELA (tárgyalásos egyezség legjobb alternatívája)
Entered by: Bernadett Kalocsa

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00:55 Jul 1, 2020
English to Hungarian translations [PRO]
Bus/Financial - Business/Commerce (general)
Additional field(s): Business/Commerce (general), Economics, Finance (general), Marketing / Market Research
English term or phrase: BATNA
Definition from TapRun.com:
Acronym for 'best alternative to negotiated agreement.' It is the next-most desirable choice a potential customer has with respect to your offering. The more alluring the BATNA, the lower your pricing power becomes. Note that 'doing nothing' can be a BATNA.

Example sentence(s):
  • BATNA is often used in negotiation tactics and should always be considered before a negotiation takes place. It is never wise to enter into a serious negotiation without knowing your BATNA. Corporate Finance Institute
  • The power of your BATNA affords you the leverage to ask for more. If you don’t get what you’re looking for, then you can turn to your best alternative. A strong BATNA is like a warm, fuzzy insurance policy. A strong alternative provides you with two possibilities. Either you reach an agreement with more favorable terms, or you simply say “no deal,” because you have a good alternative plan. Negotiation Experts
  • This type of BATNA asymmetry can occur in several varieties (e.g., no BATNA vs. strong BATNA, or deals where the incentives on each side are completely different). A negotiator’s BATNA-based power in these situations is virtually meaningless as would be any corresponding strategy based on the same. Harvard Business Review
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Question posted on behalf of translation team:
GBK economics and finances specialistsGBK economics and finances specialists


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TELA (tárgyalásos egyezség legjobb alternatívája)
Definition:
A tárgyalásos egyezség legjobb alternatívája (TELA, angolul BATNA) nem más, mint az a legjobb megoldás, ahogyan a másik fél közreműködése nélkül is érvényesíthetjük érdekeinket, kielégíthetjük szükségleteinket.
Selected response from:

Bernadett Kalocsa
Colombia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +3TELA (tárgyalásos egyezség legjobb alternatívája)
Bernadett Kalocsa


  

Translations offered


22 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +3
TELA (tárgyalásos egyezség legjobb alternatívája)


Definition from Sulinet:
A tárgyalásos egyezség legjobb alternatívája (TELA, angolul BATNA) nem más, mint az a legjobb megoldás, ahogyan a másik fél közreműködése nélkül is érvényesíthetjük érdekeinket, kielégíthetjük szükségleteinket.

Example sentence(s):
  • Ezt nevezik Fisherék módszertanában a tárgyalási egyezség legjobb alternatívájának, azaz TELÁ-nak (eredetiben: Best Alternative To a Negotiated Agreement, azaz BATNA). - Portfolio  
Bernadett Kalocsa
Colombia
Local time: 20:49
Native speaker of: Native in HungarianHungarian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Agnes Torok
2 days 8 hrs

Yes  Peter Simon
2 days 22 hrs

Yes  Erzsébet Czopyk
85 days
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