marketing clutter

15:40 Jun 4, 2016
This question was closed without grading. Reason: Answer found elsewhere

English to Hungarian translations [PRO]
Marketing - Marketing / Market Research
English term or phrase: marketing clutter
Címben szerepel, de a Wikipédia meghatározása szerint: "Advertising or marketing clutter refers to the large volume of advertising messages that the average consumer is exposed to on a daily basis. This phenomenon results from a marketplace that is overcrowded with products leading to huge competition for customers.
Marketing clutter is a major problem for marketers and advertisers, as it is becoming increasingly difficult to be noticed using conventional mass-media..."

Van erre jó magyar kifejezés?
Andras hirschler
Local time: 01:26

Summary of answers provided
4 +5reklámzaj
Dora Lippai



17 mins   confidence: Answerer confidence 4/5Answerer confidence 4/5 peer agreement (net): +5

Reklámzaj (clutter): 3 fő típusa van:

1. teljes piaci reklámzaj: a piacon adott periódus alatt megjelenő hirdetések öszszessége.
2. versenypiaci reklámzaj: azon hirdetések összessége, melyek konkurens márkákat hirdetnek.
3. médiazaj: egy adott médiumban adott periódus alatt megjelenő hirdetések öszszessége.

Dora Lippai
Local time: 01:26
Specializes in field
Native speaker of: Native in HungarianHungarian
Notes to answerer
Asker: Kedves Dóra, köszönöm. De ezt most találta ki vagy már látta valahol használatban?

Asker: Jaj elnézését, most látom a forrást!

Peer comments on this answer (and responses from the answerer)
agree  András Illyés: erre akartam épp rákeresni én is :)
10 mins

agree  András Veszelka
39 mins
  -> Köszönöm!

agree  hollowman2
1 hr
  -> köszönöm!

agree  Erzsébet Czopyk: szép volt, Dóra
9 hrs
  -> Köszönöm!

agree  Iosif JUHASZ
1 day 22 hrs
  -> köszönöm!
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