Insight generation

13:01 Jul 3, 2012
This question was closed without grading. Reason: Answer found elsewhere

English to Hungarian translations [PRO]
Marketing - Retail
English term or phrase: Insight generation
Idézem a szövegkörnyezetet: "By the end of the training participants will have been exposed to the importance of the data and insight generation. They will have applied the skills used in insight generation to structure their knowledge and come up with a series of ideas on how xxx business can be improved to the benefit of the customer".

Előre is köszönöm a segítséget!
Csilla Takacs
Hungary
Local time: 02:00


Summary of answers provided
5belátás generálása
Andras Szekany
5ügyfélismeret generálása (és annak hasznosítása)
Katalin Szilárd
4a beleélés/bepillantás előidézése
Angéla Görbe
Summary of reference entries provided
data and insight
Andras Mohay (X)

  

Answers


5 mins   confidence: Answerer confidence 5/5
insight generation
belátás generálása


Explanation:
belátás = belelátás, mármint a dolgokba

Andras Szekany
Hungary
Local time: 02:00
Native speaker of: Native in HungarianHungarian
PRO pts in category: 4
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3 hrs   confidence: Answerer confidence 5/5
insight generation
ügyfélismeret generálása (és annak hasznosítása)


Explanation:
Az insight itt a customer insight-ra utal:

http://www.merkleinc.com/what-we-do/consulting-services/cust...


Customer Insight Generation

As marketing, sales and service organizations are expanding their focus from products, media and channel to customer and prospect management, a key ingredient has become the insight gained from relevant and timely customer information. Often disconnected and scattered, data about customer behavior and needs is abundant in many organizations. However, they struggle to convert this information into insights that would facilitate making the optimal decisions at various points of the customer lifecycle. Merkle recognizes that insights are generated through complex advanced analytical processes that require the right customer, product, competitor, operational and various other types of data (internally or externally sourced). Our objective approach leverages our rich experience over the past two decades in performing customer analytics to address a multitude of client needs. Our expert assessment serves as the basis for recommendations to improve how insight is developed and leveraged throughout your organization.

http://www.idea.gov.uk/idk/core/page.do?pageId=9531286

ustomer insight was first used in the private sector to describe a firm's understanding of people’s 'gut responses' to commercial products.

This meaning has less relevance in the public sector. Instead, a commonly-used definition of customer insight in Government guidance is:

“A deep truth about the customer, based on their behaviour, experiences, beliefs, needs or desires, that is relevant to the task or issue and rings bells with target people”
Government Communication Network Engage Programme.

In practical terms, insight entails:

the use of data and information about customers to better understand their needs, wants, expectations, behaviours and experiences
the active application of this understanding in the design and delivery of services that better meet
customers’ needs.

Customer insight is also known as insight and citizen insight.

Katalin Szilárd
Hungary
Local time: 02:00
Native speaker of: Native in HungarianHungarian
PRO pts in category: 7
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2 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
insight generation
a beleélés/bepillantás előidézése


Explanation:
Erről van szó:
http://www.kreativ.hu/kreativ_magazin/cikk/a_szent_gral_kere...



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Note added at 2 hrs (2012-07-03 15:44:13 GMT)
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Mivel ez így eléggé sután hangzik, célszerű lehet beletenni, hogy az ügyfelek/fogyasztók helyzetébe való beleélésről van szó.

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Note added at 1 day20 hrs (2012-07-05 09:25:00 GMT)
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Idézet Veres Zoltán, Hoffmann Márta, Kozák Ákos: Bevezetés a piackutatásba című könyvéből (Akadémiai Kiadó):

252. o., Koncepciófejlesztés: Manapság divatos kifejezés az insight (amelyre igazán találó magyar szó még nem gyökeresedett meg a szakmai nyelvben). Az insight egy olyan felismerés, amely a fogyasztó egy korábban még nem ismert vagy a marketinges fejében még nem tudatosult jellemzőjét ragadja meg.

Angéla Görbe
United Kingdom
Local time: 01:00
Native speaker of: Native in HungarianHungarian
PRO pts in category: 4
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Reference comments


18 hrs
Reference: data and insight

Reference information:
Talán a fenti fogalompár a kiindulópont: "adatok és ezek összefüggéseinek megértése" ~ "adatok és ezek értelmezése"

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Note added at 18 hrs (2012-07-04 07:52:13 GMT)
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"data and insight generation" = "adatok és összefüggések feltárása"

A "generation""generálás"-nak való fordításához felesleges ragaszkodni, "létrehozás"-t jelent.

Andras Mohay (X)
Native speaker of: Native in HungarianHungarian
PRO pts in category: 4
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