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brand loyalty

Indonesian translation: kesetiaan merek

GLOSSARY ENTRY (DERIVED FROM QUESTION BELOW)
English term or phrase:brand loyalty
Indonesian translation:kesetiaan merek

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17:45 Oct 19, 2009
English to Indonesian translations [PRO]
Bus/Financial - Marketing / Market Research
English term or phrase: brand loyalty
Definition from Yellowpencil:
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form competitors.

Example sentence(s):
  • Companies generated brand loyalty for their products at a time of minimal competition and when mass media were available at comparatively low costs. JackMyers.com
  • Whether intentionally malicious or innocuous in nature, any exposure to an online threat can impact corporate reputation and ultimately affect revenue, profitability and brand loyalty. Electronic Retailer Blog
  • Brand loyalty is influenced by a complex blend of attitudes, behaviors and customer experiences. Measuring customer loyalty should reveal if and how your loyalty investments are paying off. Maritz
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kesetiaan merek
Definition:
Tingkat kemungkinan pelanggan memilih atau menggunakan produk atau jasa dengan merek yang sama di masa mendatang.
Selected response from:

nkhoi
Indonesia
Grading comment
4 KudoZ points were awarded for this answer



Summary of translations provided
5 +2loyalitas merek
citaku
5 +2kesetiaan merek
nkhoi


  

Translations offered


7 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
loyalitas merek


Definition from Fisip UPN Veteran Yogya:
sikap menyenangi terhadap suatu merek yang direpresentasikan dalam pembelian yang konsisten terhadap merek itu sepanjang waktu

Example sentence(s):
  • Pada masing-masing tingkatan loyalitas merek ditentukan strategi khusus dengan tujuan tidak merusak loyalitas yang sudah tercipta dikarenakan kesalahan penentuan harga. - Universitas Gunadharma  
  • Dari hasil penelitian diketahui bahwa tingkat loyalitas merek Nokia berada di Comit Buyer dan merek Sony Ericsson berada pada tingkat Likes The Brand. - Universitas Petra Surabaya  
  • Suatu basis pelanggan yang mempunyai loyalitas merek bisa mengurangi biaya pemasaran perusahaan. Jelas akan lebih murah biaya untuk mempertahankan pelanggan dibanding berusaha mendapatkan pelanggan baru. - Okrek Blogdetik  

Explanation:
Loyalitas bisa juga disebut sebagai kesetiaan, namun demikian istilah "kesetiaan merek" tidak umum dan tidak lazim untuk digunakan.
citaku
Local time: 13:37
Native speaker of: Native in IndonesianIndonesian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Wiyanto Suroso: Sama saja, loyalitas dengan kesetiaan. Walau demikian, saya cenderung memilih "kesetiaan merek".
2 days 23 hrs
Yes  argosys
3 days 8 hrs
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9 hrs   confidence: Answerer confidence 5/5 peer agreement (net): +2
kesetiaan merek


Definition from own experience or research:
Tingkat kemungkinan pelanggan memilih atau menggunakan produk atau jasa dengan merek yang sama di masa mendatang.

Example sentence(s):
  • Penelitian ini menggunakan harga, kepercayaan pada merek (trust) dan pelayanan sebagai variabel independen dan kesetiaan pada merek (brand loyality) sebagai variabel dependen. - Universitas Negeri Surakarta (UNS)  
  • Modifikasi yang dilakukan pada elemen-elemen bauran pemasaran yang hanya terdiri atas harga, distribusi, dan iklan yang direlasikan dengan ekuitas merek melalui peran mediasi dari tiga dimensi ekuitas merek yang terdiri atas kesan kualitas, kesadaran merek, dan kesetiaan merek dengan menggunakan model persamaan struktural. - Institut Pertanian Bogor  
  • Pengukuran terhadap kesetiaan merek Coca-Cola dilakukan dengan menggunakan dua variabel bebas yaitu kepuasan dan rintangan pengalihan. - Universitas Airlangga  

Explanation:
Kesetiaan merek digunakan untuk menjelaskan kekuatan satu merek tertentu menghadapi para pesaing. Pasta gigi Pepsodent, misalnya. Karena memiliki kesetiaan merek tinggi, maka merek pesaing sulit menggeser karena pelanggan akan cenderung memilih merek ini saat melakukan pembelian.
nkhoi
Indonesia
Local time: 13:37
Native speaker of: Indonesian
PRO pts in category: 4

Votes in favor of/against selecting this as the best translation of the term asked
Yes  Wiyanto Suroso: Sama saja, loyalitas dengan kesetiaan. Walau demikian, saya cenderung memilih "kesetiaan merek".
2 days 21 hrs
Yes  argosys
3 days 6 hrs
Login to enter a peer comment (or grade)



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