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  3. Economics

brand outcome measure

Italian translation: Misure di risultato della Marca (Brand)

23:01 Nov 29, 2015
English to Italian translations [PRO]
Bus/Financial - Economics
English term or phrase: brand outcome measure
Second, we envision a new method to capture the essence of long-term brand performance through the introduction of a new objective behavioural measure that we call ‘brand health’.

Third, we respond to recent calls for disentangling brand equity and brand value as two separate brand outcome measures (Davcik et al, 2015).
Federica Carrus
Local time: 16:06
Italian translation:Misure di risultato della Marca (Brand)
Explanation:
i intended it as Two different ways of calculating brand development. Possibly the best translantion i could give you since i feel like this is a study on finance or economics. I linked you a site where brand equity and brand value are considered almost as synonyms, just to clarify that there's not a clear translation yet (for what i know) and the way i translated is the most neutral one.
Selected response from:

LorisPalmitesta
Italy
Local time: 16:06
Grading comment
4 KudoZ points were awarded for this answer



Summary of answers provided
4Misure di risultato della Marca (Brand)
LorisPalmitesta


  

Answers


18 hrs   confidence: Answerer confidence 4/5Answerer confidence 4/5
Misure di risultato della Marca (Brand)


Explanation:
i intended it as Two different ways of calculating brand development. Possibly the best translantion i could give you since i feel like this is a study on finance or economics. I linked you a site where brand equity and brand value are considered almost as synonyms, just to clarify that there's not a clear translation yet (for what i know) and the way i translated is the most neutral one.


    Reference: http://brandirectory.com/glossary/definition/brand_value
LorisPalmitesta
Italy
Local time: 16:06
Specializes in field
Native speaker of: Native in ItalianItalian
PRO pts in category: 20
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