Everything speaks distractors and commitments

18:14 Jan 7, 2020
English to Italian translations [PRO]
Marketing - Marketing / Market Research / Everything speaks distractors and commitments
English term or phrase: Everything speaks distractors and commitments
Everything speaks distractors and commitments

Linee guida (per punti schematici) per ottimizzare il lavoro dello staff di vendita di un negozio, gli altri punti sono:

Service mapping
Customer expectations
Empower you staff to say “yes”.
Serena Falconi
Local time: 19:21

Summary of reference entries provided
Fabrizio Zambuto


Reference comments

18 mins peer agreement (net): +1
Reference: https://www.varinsights.com/doc/rspa-retailnow-keynote-highlights-0001

Reference information:
Everything speaks

Snow points out everything either enhances or detracts from your brand, “and brand is a fragile thing.” He added, “You and I know what we intend makes no difference. It’s what your customer perceives.” He suggested making two lists:
Everything speaks distractors –things that detract from the image you want to have

Everything speaks commitments – things your employees do to enhance the company’s image

Snow advised companies to focus on the top ten changes and commitments they want to make.

Note added at 27 mins (2020-01-07 18:42:06 GMT)

per il momento non me ne viene in mente una sola decente :(
per questo ho messo una reference, più per aggiungere contesto che altro...

Note added at 34 mins (2020-01-07 18:48:25 GMT)

mi verrebbe una cosa tipo: "tutto può attirare o scoraggiare il cliente" ma è catchy come una pizza fredda o una birra calda...:D

Fabrizio Zambuto
Native speaker of: Native in ItalianItalian
PRO pts in category: 33
Note to reference poster
Asker: Quindi che proposta di traduzione faresti?

Peer comments on this reference comment (and responses from the reference poster)
agree  Elena Feriani: Everything speaks è un po' un motto secondo me... sono comportamenti "Everything speaks" e contrari a "Everything speaks" dell'azienda/dipendenti che influiscono su come la marca viene percepita
44 mins
  -> grazie Elena :)
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