detail piece
Italian translation: materiale illustrativo
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| 03:06 Apr 21, 2009 |
| English to Italian translations [PRO] Medical - Medical: Pharmaceuticals / pharmaco marketing | |||||
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|  Selected response from: Chiara Pallotti Italy Local time: 12:06 | ||||
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| 3 +2 | materiale illustrativo |
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Answers
5 hrs confidence: 
peer agreement (net): +2
peer agreement (net): +2materiale illustrativo Explanation: Seems something else to me: http://www.interadvertise.co.uk/glossary/d/detail-piece.html Detail Piece A printed document that provides information designed to be delivered by a sales representative in a face-to-face setting. http://www.cafepharma.com/boards/showthread.php?t=262227 A detail piece with bar graphs and "data on file" at the bottom isn't very persuasive to me. http://books.google.it/books?id=f8hqzVb6ntUC&pg=PA88&lpg=PA8... p.17 Detail Piece: a pharmaceutical sales piece on a specific drug with the marketing message based on efficacy and safety. p. 87 Presenting the detail piece involves talking through the marketing message from start to finish. p. 88 The sales aid or detail piece tells the features and benefit about the product. http://www.informatori.info/Informatori.aspx Nel corso della visita al medico l’Informatore, quindi, può consegnare materiale di informazione scientifica (lavori scientifici, riviste mediche, testi, materiale illustrativo, campioni gratuiti). -------------------------------------------------- Note added at 5 hrs (2009-04-21 08:10:10 GMT) -------------------------------------------------- Non mi sembra ci sia un termine standard in italiano: http://www.informatori.it/informatori/regoleisfpiemonte.htm Ferma restando l’applicazione delle disposizioni dettate dall’art. 119 del D. Lgs. 219/2006, gli Informatori Scientifici del Farmaco devono consegnare al medico, in occasione di ogni visita, il riassunto delle caratteristiche di ciascun prodotto medicinale presentato, comprensivo delle informazioni sul prezzo e delle condizioni alle quali il medesimo può essere prescritto con onere a carico del Servizio Sanitario Nazionale. |
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